Senior Specialist, Marketing Operations

3 days ago

Pune, India Mastercard Full time

Title and Summary

Senior Specialist, Marketing OperationsOverview
The Global B2B Marketing Operations team is looking for a Senior Specialist of Marketing Operations to help scale the lead generation function at Mastercard through technology and operational excellence. The ideal candidate is an experienced technical marketer with a track record of creative thinking to develop, execute, measure and optimize lead gen. campaigns.

The Global B2B Marketing Operations team is responsible for defining a best-in-class Lead Generation discipline and scaling it across business units and regions, including to the people, processes, content, technologies, and data.

Role
In this technical marketing role, you will:

Create marketing materials to support lead gen campaigns across email, social and web: forms, landing pages, email, nurture journeys etc.
Implement A/B tests for emails and landing pages to drive engagement and conversion.
Manage the lead lifecycle ensuring accurate and consistent lead capture, qualification, and routing through the lead funnel.
Develop and run ABM and LinkedIn ad campaigns.
Maintain content governance, metadata/taxonomy, and operational documentation.
Lead end-to-end delivery of large-scale marketing initiatives.
Analyze campaign performance and create dashboards and reports.
Ensure compliance with branding, metadata accuracy, and global privacy regulations (GDPR, CAN-SPAM, CCPA).
Present insights, campaign results, and project plans to senior stakeholders.
Recommend best practices for lead generation, scoring, nurturing, and campaign setup.

All About You
The ideal candidate for this position should have:

Bachelors or masters degree (MBA preferred) in marketing, business or a related field.
5+ years of experience in marketing operations/automation with 2+ years of hands-on experience in Salesforce Marketing Cloud (SFMC), including Email Studio, Journey Builder, Automation Studio, and Intelligence Reports.
Working knowledge of Adobe Experience Manager (AEM), Salesforce Sales Cloud, Cvent and Zoom/ON24
Experience designing ABM campaigns in 6sense/Demandbase
Strong technical skills in HTML, CSS, JavaScript, AMPscript, and SQL.
Analytical mindset with the ability to derive insights and make recommendations.
Self-driven, curious, and adaptable to fast-paced environments.
Willingness to work EMEA hours (12:00 PM 9:00 PM IST).

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