Sales Officer
2 weeks ago
- Job description ofSalesOfficerSO
- Jobtitle: SalesOfficerSO
- Department: Sales
- Reports to: Territory SalesOfficerTSO
- Matrix: Territory Sales ManagerTSM Area Sales ManagerASM Regional SalesManagerRSM.
- JobSummary:
- The Sales Officer FMCGplays a vital role in achieving the companys sales targets forFastMoving Consumer Goods (FMCG) products. This role requiresbuilding strong relationships with retailers distributors andwholesalers while strategically promoting and selling our FMCGproducts within an assigned territory. The successful candidatewill be a highly motivated and resultsoriented individual withexcellent communication and interpersonalskills.
- KeyResponsibilities:
- Develop andimplement sales strategies to achieve or exceed assigned salestargets.
- Manage and grow a designated portfolioof customer accounts.
- Conduct market researchto understand customer needs competitor activity and markettrends.
- Develop and deliver impactful salespresentations and promotionalactivities.
- Process customer orders accuratelyand efficiently.
- Manage inventory levels andensure ontime product delivery.
- Respondpromptly to customer inquiries complaints andrequests.
- Generate detailed sales reports andanalyse data to identify areas forimprovement.
- Collaborate with marketing andlogistics teams to ensure successful product launches andpromotions.
- Maintain a professional andpositive relationship with allstakeholders.
- Key Results Areas(KRAs):
- Achieve or exceedassigned sales targets for volume value andprofitability.
- Grow existing customer accountsand acquire new customers within theterritory.
- Increase brand awareness and productvisibility through effective promotionalactivities.
- Build and maintain strong longtermrelationships with key customers anddistributors.
- Minimize stockouts and ensureefficient inventory managementpractices.
- Achieve high customer satisfactionratings through exceptional service and prompt issueresolution.
- Develop and deliver impactful salespresentations that effectively communicate productbenefits.
- Generate accurate and insightfulsales reports to support strategicdecisionmaking.
- Collaborate effectively withinternal teams to achieve organizationalgoals.
- Adapt and exceed sales targets in adynamic and competitive FMCGmarket.
- Key PerformanceIndicators (KPIs):
- Sales growthpercentage against targets (volume valueprofitability).
- Number of new customeracquisitions.
- Customer retentionrate.
- Average ordervalue.
- Instockrate.
- Customer satisfactionscore.
- Win rate for salesproposals.
- Sales report accuracy andtimeliness.
- Number of successful collaborationswith internal teams.
- Achievement of salestargets in a competitiveenvironment.
- Qualifications:
- Bachelors degree in business administration Marketing or a related field(preferred).
- Minimum 24 years of experience inFMCG sales (required).
- Proven track record ofexceeding sales targets.
- Excellentcommunication presentation and interpersonalskills.
- Strong negotiation problemsolving andanalytical skills.
- Ability to workindependently and as part of ateam.
- Proficiency in Microsoft Office Suite(Word Excel PowerPoint).
- Valid drivers licenseand reliable transportation(preferred).
- Additional DesirableSkills:
- Experience in specificFMCG categories (e.g. food & beverage personalcare).
- Knowledge of retail and distributionchannels.
- Strong understanding of customerrelationship management (CRM)principles.
- Experience with sales forceautomation (SFA) tools.
- DesiredCertifications:
- FMCG SalesCertification (e.g. Certified Professional in Consumer Goods Sales)(a plus).
manage inventorylevels,acquire new customers,presentation,sales force automation(sfa) tools,customer inquiries,manage and grow a designatedportfolio of customer accounts,excel,sales,marketresearch,collaboration with internal teams,customersatisfaction,performance indicators,sales strategies,word,microsoftoffice suite,sales reports,powerpoint,inventory management,customeraccounts management,sales presentations,presentations,grow existingcustomer accounts
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