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Cluster Head Sales

2 months ago

Mumbai, India YES BANK Full time

Cluster Head Acquisition – CASA will be present at a cluster level and will be aligned with the respective cluster with primary job to drive CASA mobilization for the bank


Core Responsibilities

  • Responsible for cluster level targets on CASA Numbers & NAV and X-sell as described in the goal sheets
  • Driving cluster wise plan for CASA acquisition and related x-sell of hook products (e.g. EXIM, BB, RB) and household products through dedicated team of CSL – Business & CSL
  • Ensure branches with budgets on CASA are achieving the desired number and value in his respective cluster
  • Work closely with all Business Units to enhance business opportunities on CASA
  • Build synergies across all channels and ensure to provide a conducive environment for the team
  • Ensure adequate focus on knowledge management of team, FTNR & TAT of account opening to improve customer experience and regulatory adherence
  • Should maintain strong domain knowledge of sales process management, customer segments and relevant product offering
  • Drive a behavior of hook based acquisition on both CA and SA
  • Manage / Own Top 25 customers of the cluster along with the respective Stakeholders
  • At any point in time have a wish list of HVA accounts for the cluster and review it periodically with all stake holders
  • Ensure a CRM at every CSL level is created and reviewed every week on its progress
  • Responsible for bulk sourcing of CASA through business development initiatives
  • CA - Associations / Trade Bodies / Professional Bodies / Segmental Markets/ SA - Clubs / Societies / Professional Bodies
  • To be measured on overall number and value for CA and SA
  • Expected Average Productivity for BRP for CA and SA (to be defined in scorecard)
  • Expected Average Productivity for CRP for SA and CA (to be defined in scorecard)
  • Over achievement of CA NAV can be fungible for SA NAV (To be defined In scorecard)
  • Manpower gaps at any given point not to exceed 5 % on budgeted count (Budget VS Actual)
  • Build network to gather market intelligence on competition and create appropriate sales plan for acquisition teams’/ feedback mechanism for product teams.
  • Should work closely with Product /Channel for support on driving the assigned targets.
  • Ensure hook penetration & cross sell at the time of account opening and activation post account opening


Minimum Qualifications

  • Bachelor’s degree
  • Master’s degree is preferred


Skills

  • P&L Management for Cluster
  • Banking process and product knowledge
  • Thorough knowledge of daily banking operations and products and services
  • RBI regulatory knowledge
  • Cost Management
  • Revenue Generation
  • CASA Mobilization


Years of Experience

A minimum of 8-7 years of relevant experience with at least 4 years in a similar role