Head of Marketing

4 weeks ago

sany, India Losung360 Full time
About Losung360 We are an Ecommerce BrandEnabler currently serving to 45 plus brands. Our business isdivided into 2 main verticals: Demand Fulfilment and DemandGeneration under which we have 4 service lines. As we have scaledto 1 lakh orders per day during our peak and 15000 orders per dayin BAU we have realised to restructure our approach of doingbusiness from providing scalable service lines to customers tocreating products for our targeted customers achieve the requiredProductmarket fit scale evolve and reiterate. Currently we haveconceptualised 4 Products for our Fulfilment Business. We operatein 8 Fulfilment Centres in Gurgaon Kolkata Hyderabad Bangalore andMumbai spanning across 5.5 lakh sq. ft. Our Product(s) will befocused on midmile (Fulfilment Centre Ops) and last mile(aggregation and integration) fulfilment ops only. In the nextphase we also intend to build and grow our product business in theecommerce demand generation space to enable our customers to sellbetter online Job
Description:Head Marketing
JobOverview: We are seeking a strategic andresultsdriven Marketing Head to lead our brand equity developmentdigital asset creation and lead generation efforts. As theMarketing Lead you will play a pivotal role in shaping our brandidentity building a strong online presence and driving businessgrowth through effective lead generation strategies. You will beresponsible for crafting and executing comprehensive marketingplans that resonate with our target audience align with our visionand amplify our ecommerce enabler offerings.
Responsibilities :
1.Brand Equity and Identity: Planning: Develop a meticulous plan for building and enhancing ourbrand equity. Identify key brand attributes and values thatresonate with our target customers. Development: Create a clear and compelling brand identity thatreflects our companys mission and values. Craft messagingguidelines that convey our unique value proposition. Organization: Organize crossfunctionalworkshops and collaboration sessions to ensure alignment on brandmessaging and identity across all departments.
2.Digital Asset Creation:
Planning: Strategize and plan the development of various digitalassets considering their role in conveying our brand story andengaging our audience. Development:Collaborate with our design and content teams to develop a range ofdigital assets including website content graphics videos andinfographics that highlight our services and expertise. Organization: Implement an organized systemfor managing digital assets ensuring easy accessibility andconsistency in branding across all materials.
3.Lead Generation Strategy: Planning: Devise a wellstructured lead generation strategy thatencompasses multiple online channels andtouchpoints. Development: Develop targetedcampaigns and initiatives to capture leads including planning andcreating compelling content offers webinars and downloadableresources. Organization: Organize leadnurturing workflows and automation processes to engage and guideleads through the sales funnel effectively.4. ContentStrategy: Planning: Plan acontent strategy that covers a variety of topics related to ecommerce enablement and distribution addressing pain points andinterests of our target audience. Development: Create highquality valuable content such as blog postswhitepapers case studies and guides that showcase our industryexpertise. Organization: Establish a contentcalendar and workflow to ensure consistent content creation anddistribution across various channels.5. Analytics and Measurement: Planning: Define keyperformance indicators (KPIs) aligned with our marketing andbusiness goals. Set up tracking systems to measure theeffectiveness of marketing campaigns. Development: Develop a comprehensive analytics strategy to monitorthe performance of lead generation initiatives and contentengagement. Organization: Organize regularreporting and analysis sessions to extract insights from data andrefine marketing strategies based on results.6. TeamLeadership: Planning: Createa leadership plan that outlines your approach to guiding andmotivating your team towards achieving marketing objectives. Development: Develop team members skillsthrough training mentorship and constructive feedback. Delegatetasks effectively based on individual strengths. Organization: Organize regular teammeetings to foster communication share progress and ensurealignment on projects. 7.CrossFunctionalCollaboration: Planning:Strategize collaborative efforts with Sales Product and Operationsteams to integrate marketing activities with overall businessstrategies. Development: Develop a seamlessfeedback loop to gather insights from different departments andincorporate them into marketing strategies. Organization: Organize crossfunctional meetings and workshops tofacilitate collaboration and ideation across teams.Qualifications: Bachelor s degree inmarketing Business or a related field (master s preferred) Proven 810 yrs. of experience in B2Bstrategic marketing brand development and lead generation. Strong understanding of digital marketingchannels and tools Excellent leadership andteam management skills Exceptionalcommunication and collaboration abilities Analytical mindset with proficiency in datadriven decisionmaking Experience with CRM systems and leadnurturing workflows

lead generation,brandequity,digital assets

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