Senior Executive

1 month ago


uttar pradesh, India ABP Network Full time
Content Creation and Planning
In planning strategies and campaigns to build a positive image about the Company.
Communication materials like press releases, statements, and backgrounders for the Group companies in consultation with Vertical Heads.
Monitor, and analyze content for websites and social media.
Queries from media, agencies, trade bodies, government, etc.
Platforms / forums, and opportunities for improving perception/brand equity through tie-ups, participation, and sponsorships opportunities.
In preparing FAQs for interviews and press conferences.
In creating a yearly, quarterly, and monthly media/outreach plans for the Network and group companies.
Events and Media Relations
In organizing promotional events, summits, and press conferences.
Media coverage and industry trends.
Online Brand Management
Research on digital media trends and align the findings with organizational goals.
With Marketing, Sales, and Editorial teams for brand consistency and communicate messages effectively to consumers/ audiences.
Administrative
With PR agency and gather market intelligence on industry trends and policy decisions.
In identifying and filing for Awards.
With HOD on budgeting, planning and executing PR activities.
Handle payment processes for experts/agencies/institutions, as and when required.

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