Performance Specialist

2 weeks ago


gurgaon, India RocketTech.in Full time
Requirement: Should Know Google Ads & Facebook Ads
Manage, review, and perform daily account responsibilities associated with Google AdWords, Facebook & Instagram and other search platforms for a variety of clients.
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Manage the creation of large keyword lists.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Keep pace with search engine and PPC industry trends and developments.
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
Monitor and evaluate search results and search performance across the major search channels.
Requirements:
-Understanding of design and marketing principles and techniques.
-Ability to develop strategies based on industry trends and developments.
-Exceptional organizational and multitasking skills, especially when working with multiple projects/teams.
-Excellent management, negotiation, listening, and verbal and written communication skills.
-Decisiveness and strong problem-solving skills, especially under stress.

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