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Performance Marketing Specialist

3 months ago

Gurgaon, India GAURI KOHLI®️ Full time
About The Company >>GAURI KOHLI® is a family owned, socially-conscious, home décor small business. We are now actively looking for the right talent to grow our business to the next level.

Job Purpose >>The Performance Marketing Specialist is responsible for architecting and deploying marketing strategies focused on sales acceleration and return on ad spend (ROAS) enhancement. The role demands a strategic thinker with a robust analytical acumen who can align campaigns with the company's financial goals and vision.

Responsibilities >>Architect and deploy performance marketing strategies to accelerate sales and enhance ROAS.Pilot and perfect paid advertising campaigns for our multiple brands, across platforms like Google Ads, META Ads and Marketplace Platforms like Home Depot, Target, Macy's amongst others.Analyze keywords, audience specifications, and competitive landscapes to identify opportunities for campaign enhancement.Design compelling ad copies and creatives, and optimize landing pages to improve click-through and conversion rates.Conduct A/B testing and apply optimization methodologies to refine campaign elements such as ad placements, formats, targeting, and bid management.Collaborate with in-house teams, including designers and copywriters, to ensure campaign coherence and effectiveness.Stay updated with the latest trends and changes in advertising platforms, leveraging insights to improve campaign performance.Manage ad initiatives from conceptualization and setup to execution and optimization.Provide detailed reports and analyses on the impact of campaigns.

Key QualitiesStrategic thinker with a strong analytical acumen.Ability to predict sales outcomes based on ad budgets.Proficiency across major advertising platforms.Growth-centric mindset with a focus on achieving tangible results.

RequirementsMore than 4-5 years of experience in performance marketing, preferably in the home decor or lifestyle industry.Expertise in digital advertising tools and platforms.Strong analytical skills and proficiency in using metrics to guide advertising decisions.Excellent communication, collaboration, and project management skills.