Digital Marketing Specialist

2 weeks ago

Delhi, India Brainy Box Technologies FZCO Full time
We are looking for a results-driven

Digital

Marketing Specialist

with a strong focus on

PPC (Pay-Per-Click)

campaigns and

Revenue Generation

strategies. The ideal candidate will have a deep understanding of digital marketing, specifically in optimizing paid media channels to drive conversions and boost overall business revenue.

Key Responsibilities:

Develop and manage

PPC campaigns

across platforms like Google Ads, Bing Ads, and social media (Facebook, Instagram, LinkedIn, etc.).Continuously optimize campaigns to maximize ROI and achieve revenue growth targets.Perform keyword research, ad copywriting, and competitor analysis to improve ad performance.Analyze data and report on the performance of PPC campaigns, making data-driven recommendations for improvement.Collaborate with other teams to align marketing strategies with business goals and objectives.Stay up-to-date with the latest trends and changes in digital advertising and revenue generation.

Key Qualifications:

Proven experience in managing

PPC campaigns

with a strong track record of successful revenue generation.In-depth knowledge of

Google Ads ,

Facebook Ads , and other paid advertising platforms.Strong analytical skills and the ability to interpret data to make strategic decisions.Experience in

budget management ,

A/B testing , and

conversion optimization .Strong communication skills and the ability to work collaboratively in a team environment.Bachelor's degree in Marketing, Business, or a related field (preferred).If you're passionate about driving results through digital marketing and have a knack for boosting revenue, we'd love to hear from you

Key Responsibilities:

Campaign Management:

Plan, create, and manage PPC campaigns across multiple platforms (Google Ads, and other search engines like being.).Perform comprehensive keyword research and audience targeting.Write compelling ad copy and optimize creatives for maximum CTR.

Optimization:

Continuously monitor campaign performance, adjusting bids, budgets, and targeting to optimize ROI.Implement A/B tests on ad copy, landing pages, and audience targeting.Identify and reduce wasted spend while improving conversions.

Performance Analysis & Reporting:

Track and report on campaign KPIs such as CTR, CPC, CPA, ROI, and ROAS.Use tools like Google Analytics and Google Tag Manager to monitor user behavior and conversions.Deliver clear reports with actionable insights to stakeholders.

Strategy & Planning:

Develop and execute PPC strategies aligned with business goals.Stay updated with the latest trends, tools, and best practices in PPC and digital advertising.Suggest new opportunities to expand campaigns and drive growth.

Collaboration:

Work with the creative team to align ads with landing pages and visuals.Coordinate with the marketing team to ensure consistent messaging and branding.

Qualifications:

Experience:

Minimum 5-7 years of hands-on experience managing PPC campaigns.Tools Proficiency:

Expertise in Google Ads, Being Ads, Facebook Ads Manager, LinkedIn Ads, Google Analytics, Semrush , Similarweb and similar tools.

Skills:Strong analytical and data-driven decision-making abilities.Excellent copywriting and communication skills.Proficiency in budget management and bid strategies.Certifications:

Google Ads Certification, Meta Blueprint Certification, or equivalent (preferred).Education:

Bachelor's degree in Marketing, Business, or a related field (preferred but not required).

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