Growth Marketer

2 weeks ago

gurugram, India BluBird Integrated Services Full time

About the Company: BluBird Integrated Services, a dynamic startup proudly backed by RMX Industries, is pioneering integrated digital solutions from our strategic base at Vatika Business Park, Gurugram. Our team, composed of renowned experts and top-tier performers from diverse fields, is dedicated to revolutionizing how businesses engage with digital and operational technologies. By merging innovative global marketplace management, advanced CRM using HubSpot, and expertly crafted go-to-market strategies, we offer tailor-made solutions that drive efficiency, market expansion, and profitability.


Brief Summary: We are looking for a highly experienced and dynamic Growth Marketer (E-commerce). This role demands a strategic leader proficient in managing and scaling Google and Meta marketing channels to drive exceptional growth for e-commerce brands. If you have a knack for leveraging data-driven insights to craft compelling ad campaigns and a proven track record in boosting online sales, we invite you to apply.


Key Responsibilities

  • Strategic Leadership: Develop and implement comprehensive Google and Meta Ads strategies that align with our business goals and boost online visibility and sales.
  • Strategy: Set the short and long-term vision for the client at every stage of the customer lifecycle, developing a strategy and roadmap to deliver the vision
  • Stakeholder Management: collaborate with a variety of stakeholders from across the business to identify opportunities for marketing technology to reduce costs, increase sales, and improve efficiencies
  • MarTech: Manage and deliver the marketing technology stack for clients to help support their marketing and customer acquisition teams, including day-to-day operations and troubleshooting.
  • Campaign Management : Oversee the creation, execution, and optimization of all Google Ads campaigns, including Search, Display, Shopping, and YouTube, ensuring maximum ROI.
  • Analytics and Reporting: Regularly analyze campaign performance against key metrics, provide insights and detailed reports, and adjust strategies as necessary to optimize results.
  • Budget Management: Manage a significant advertising budget, allocating resources wisely to achieve the best outcomes across various campaigns.
  • Team Leadership: Lead, mentor, and expand the Google Ads team. Foster a culture of continuous improvement and learning.
  • Innovation and Trends: Stay abreast of the latest Google, Meta, Bing Ads and e-commerce marketing trends. Test and implement new strategies that can benefit the company.
  • Creative: Oversee creative to ensure messaging and communication are in line with brand guidelines and up to acceptable standard
  • Journey Optimisation: work with data teams to analyze the effectiveness of customer acquisition and retention campaigns and their impact on end-to-end customer experience.
  • Collaboration: train, upskill, and build the marketing team, develop governance, and use best practice methods to ensure successful delivery of email marketing campaigns for clients.


Skills and Qualifications:

  • Bachelor’s degree in Marketing, Business, or any related field. An MBA or advanced degree is a plus.
  • Strong troubleshooting and problem-solving skills with a 'can do' attitude while collaborating with internal departments to facilitate client need fulfillment.
  • Strong understanding of digital marketing tools and platforms (e.g., Google Ads, Meta Ads Manager, Bing Ads).
  • Minimum of 3-4 years of experience in performance marketing, particularly within e-commerce.

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