B2B Growth Marketer

3 weeks ago

Gurugram, India ADVATIX - Advanced Supply Chain and Logistics Full time

Location: Gurgaon

Overview:

We’re looking for a seasoned B2B growth marketer to build and scale a growth marketing engine focused on prospective customers. This role is a combination of both strategy and execution in which you will serve as a partner and advocate for the sales team, playing an essential role in helping them meet their goals. Together, you will determine what marketing strategies have the highest success rates to build cross-channel campaigns that drive engagement and generate new partnerships.

The successful candidate will be a dynamic generalist who can flex across different growth strategies and channels, a fast-mover and thinker who can develop plans and put them in motion quickly, and a resourceful problem solver who can leverage tools, contractors, and creativity to deliver.


As the B2B Growth Marketing Specialist, you will:

  • Drive enterprise pipeline for our sales team. You will run campaigns and experiments across multiple channels to maximize conversion within our target list of accounts.
  • Drive performance marketing. Plan and execute online performance campaigns including paid social, display, SEM, and sponsored content.
  • Manage offline marketing campaigns. Analyze opportunities and own the launch of offline campaigns, including first- and third-party events.
  • Build, analyze, and iterate on ABM playbooks. Combine multiple channels such as email, paid ads, direct mail, and field marketing to drive pipeline and ROI for your own functional area within our target accounts.
  • Own relationships with contractors and platforms owner and related budgets.
  • Working and supervising team to manage and optimize paid marketing campaigns, including search engine marketing, display advertising, content marketing, and social media advertising and all aspects of digital marketing
  • Collaborate with stakeholders across multiple teams to execute complex cross-functional initiatives that move the business forward.
  • Constantly innovate and push the envelope, moving beyond typical B2B marketing playbooks to unlock scale and ROI.

What You'll Bring

  • 5-10 years of experience in B2B growth marketing for US market
  • Experience collaborating cross-functionally with business partners and collaborators. You work well with others and can drive initiatives forward.
  • Analytical mindset. You’ll manipulate and analyze data to drive campaign ideas and then analyze results to make improvements.
  • Entrepreneurial mindset and ability to work in a fast-paced environment.
  • Knowledge of marketing automation tools, ad platforms, and reporting.
  • Bachelor’s degree or equivalent experience in marketing or related field.
  • Supply chain logistics, 3PL knowledge will helpful.

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