Growth Marketing Manager

4 weeks ago

delhi, India Savanna HR Full time
Job Description
Job Description:
As a Performance Marketing Manager, you will play a pivotal role in driving the company’s growth through strategic and data-driven marketing initiatives. The ideal candidate is an experienced professional with a proven track record in performance marketing, analytics, and optimizing conversion funnels.
Responsibilities:
● Manage the entire funnel (Small/Micro businesses) Manage top of the funnel Medium and Large Businesses. (Revenue of Long tail + Generating Marketing Qualified Leads for Enterprise Accounts)
● Develop and Execute Growth Strategies: Collaborate with cross-functional teams
to develop and implement comprehensive growth strategies that align with business goals.
● Performance Marketing: Lead and optimize performance marketing campaigns
across various channels, such as digital advertising, social media, email, and other relevant platforms.
● Data-Driven Decision Making: Utilize analytics and data to assess campaign
performance, identify trends, and make data-driven recommendations for optimization.
● Conversion Optimization: Implement A/B testing and other optimization
techniques to enhance conversion rates and user engagement.
● User Acquisition: Drive customer acquisition efforts by identifying and targeting
key audience segments through effective marketing channels.
● Budget Management: Manage marketing budgets effectively, ensuring maximum
ROI and efficient allocation of resources.
● Collaboration and Communication: Work closely with internal teams, including
product, design, and analytics, to align marketing efforts with overall business
objectives.

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