Growth Marketing Manager
1 month ago
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns- Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)- Identify trends and insights, and optimize spend and performance based on the insights- Brainstorm new and creative growth strategies- Plan, execute, and measure experiments and conversion tests- Collaborate with internal teams to create landing pages and optimize user experience- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points- Instrument conversion points and optimize user funnels- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements and skills
- Degree in marketing or a related field- Proven working experience in digital marketing- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate- Experience in optimizing landing pages and user funnels- Experience with A/B and multivariate experiments- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight,Omniture, WebTrends)- Working knowledge of ad serving tools (e.g., DART, Atlas)- Working Knowledge of Mailchimp and salesforce.- Experience in setting up and optimizing Google AdWords campaigns • Excellent knowledge in SEO paid tools (SEMRush, AHREFS etc) • Working knowledge of HTML, CSS, and JavaScript development and constraints- Strong analytical skills and data-driven thinking- Up-to-date with the latest trends and best practices in online marketing and measurement
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