Growth Marketing Manager

1 week ago


Delhi, Delhi, India Fulltrack AI (by Maiden) Full time

Position: Growth Marketer

Location: New Delhi, India

Job Type: Full-Time

About the Company: Fulltrack AI is a dynamic sports tech AI startup committed to transforming how athletes train, teams excel, and fans engage with sports. By leveraging advanced AI algorithms, we deliver insights, forecasts, and personalized experiences to individuals involved in the sports industry. Established in 2021 by graduates from Harvard and MIT.

Responsibilities:

  • Strategy Development: Develop and execute comprehensive growth marketing strategies aimed at attracting and retaining users, focusing on scalability and sustainability.
  • Market Research: Perform in-depth market research to recognize trends, opportunities, and challenges in the sports tech sector, including competitive analysis.
  • User Acquisition: Employ various channels (such as social media, email marketing, SEO, PPC) to enhance user acquisition, placing emphasis on cost-effective and high-ROI methods.
  • Content Creation: Collaborate with the content team to create captivating, informative, and compelling content that supports the company's brand and growth goals. Proficiency in video editing is required.
  • Data Analysis: Analyze performance data to detect trends, evaluate campaign effectiveness, and use data-driven insights to enhance future growth strategies.
  • Experimentation: Conduct A/B testing and other experimental techniques to refine marketing approaches and boost user acquisition and retention rates.
  • Stakeholder Engagement: Work closely with product, engineering, and sales teams to ensure alignment of growth initiatives with overall company objectives and product offerings.
  • Brand Advocacy: Cultivate strong relationships with key influencers, partners, and customers in the sports and tech communities to elevate brand visibility and credibility.
  • Budget Management: Efficiently manage and allocate the marketing budget to achieve maximum impact and ROI.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field; a Master's degree is advantageous.
  • Demonstrated experience in growth marketing, particularly in the tech and/or sports sectors.
  • Proficient analytical skills, including expertise in data analysis tools (e.g., Google Analytics, Mixpanel).
  • Familiarity with AI and its applications in sports is highly beneficial.
  • Outstanding communication and teamwork abilities, with the capacity to thrive in a fast-paced startup environment.
  • Creative thinker with a test-and-learn mindset and an unwavering focus on meeting growth objectives.
  • Experience with Google, Facebook, and YouTube Ads.
  • Experience with Email Campaigns.

Benefits:

  • Competitive salary (100k+ INR Monthly).
  • Flexible work hours and remote work options.
  • Chance to be part of a dedicated team reshaping the sports industry.
  • Access to state-of-the-art technology and resources.
  • Continuous learning and development opportunities.

How to Apply:

Please submit your resume, cover letter, and any relevant portfolio items or case studies showcasing your growth marketing experience to the email address provided. Remember to include "Growth Marketer Application" in the subject line.



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