Regional Sales Manager

4 weeks ago

tamil nadu, India Nulife Full time

Job Description:


  • Responsible for the Annual and Quarterly Revenue for his/her territory.
  • Responsible for achieving market share objectives.
  • Identify, develop and secure new strategic sales opportunities.
  • Gather market intelligence information relating to competition, pricing, product offerings and market share.
  • To analyze the performance of each HQ based on the reports in the Field Force Reporting Software and initiate corrective action wherever required.
  • To monitor and manage hospital and detailer network and ensure effective services to all clients.
  • To identify and evaluate different channel opportunities for different markets .
  • To monitor and control "Push & Pull" effect on the Sales and be responsible for complete demand planning and forecasting for each distribution channel on a monthly basis.
  • To lead the company negotiations with Corporate hospitals as well as hospitals with centralized purchase.
  • To manage launch of new products and ensure performance and profitability of all products in the product range.
  • Manage credit and payment matters.
  • Monitor & track the sales process effectively for efficient sales closing and documentation within the time frame set.
  • Develop and maintain relationships with existing customers via meetings/ personal visits, telephone.
  • Keep regular interaction with key clients for better extraction and expansion.
  • To focus on improving reach and coverage, of direct and channel sales teams, by analysing existing coverage and identifying gaps.
  • Plan and execute an Annual training Calendar for direct and channel sales team.
  • Analyze Stock Movement based on the secondary sales and have a complete control on channel inventory.
  • Do sales analysis and accurately forecast Sales and Stock requirement and coordinate with Logistics for the same.
  • Regularly have financial review with team to ensure that the targets are achieved.
  • Have a Clear focus on Traditional Channels to build Distribution, Visibility and volumes
  • Establish Tour Plan for Self and Direct reportees.
  • Have Periodic Revision on the Progress of Business, Weekly, Monthly, Quarterly, Yearly. Regularly up-date your immediate supervisor and the marketing team on sales trends, market developments and competition.
  • On quarterly basis do SWOT analysis territory wise and share the same with HO.
  • Ensure that the budgeted manpower are onboarded regularly as per annual business plan. Attract and retain quality manpower.
  • Coach existing team members to improve sales productivity and better field coverage.
  • Ensure the training on induction manual to all the sales team members including the new recruits.
  • Work closely with the marketing team to ensure that the sales objectives are met. Also ensure that the various marketing activities are executed as per expectations.
  • Direct the Sales Team and establishing Sales Targets Brand Wise Pack Wise as per annual business plan.
  • Do quarterly appraisal of your team.
  • To develop and achieve Monthly, Quarterly and Annual Sales Target for entire Product Range, through monitoring and implementation of different Marketing strategies and promotional program.
  • Ensure timely submission of MIS Reports as per Company norms.
  • To take part in tradeshows, regional conferences and train managers to conduct CME’s successfully in hospitals and nursing home
  • Perform other responsibilities as assigned by superior or Management from time to time


Requirements:


  • Candidate must possess Degree in Business Studies/Administration/Management, Marketing, Commerce or equivalent from reputable universities.
  • Should have managed annual revenues of more than Rs 10Cr.
  • Should have experience of negotiating with Purchase Managers.
  • Minimum 8 years of related working experience , preferably from the medical disposables, medical consumables or medical diagnostics industry.
  • Should have experience of managing and leading a sales team preferably more than 5 members.
  • Computer literate, good knowledge of MS Office operation, Excel and Outlook.
  • A committed team player who is resourceful, dynamic and possesses good market intelligence.
  • Possess good interpersonal and communication skills with the team and customers.
  • Good command of English and local language (spoken and written).

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