Senior Marketing Manager

3 weeks ago


tamil nadu, India Electromotive Power Drives Private Ltd Full time
At Electromotive Power Drives Pvt Ltd manufacturing of electric motors in wide range of specification to various industrial sectors such as wind turbine, Textile machine manufactures, Elevators and Escalators, Fluid controls machines, auto machine and special machine manufacturing industry, e-vehicles segment. We’re looking for an experienced and versatile marketing executive who’s eager to do this and more. The ideal candidate has experience in developing and executing marketing campaigns while managing and inspiring customers. The executive should be equally proficient with day-to-day marketing activities and long-term strategizing, and strive under tight deadlines to meet the company's changing needs.
Role : Senior Marketing Manager
Responsibilities:
Take ownership of marketing activities of our products.
ü Design and execute marketing programs to engage and influence target markets.
ü Present ideas and final deliverables to management for organization enchantment and business mobility.
ü Conceptualize the framework and strategy for the digital campaigns and ensure its execution with a strong control over social media amplification, influencer activities, contests & gratifications etc.
ü Build on product messaging that sets our products apart from others in the market to give them a unique selling point.
ü Research our market's consumer preferences, target and segment our customers effectively to position them in the right quadrant based on this research.
ü Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
ü Create product marketing content that clearly and effectively communicates our value-proposition by ideating marketing themes/ideas, go-to market campaign strategies, digital marketing concepts by integrating strong storytelling
ü Oversee product development, launches, feature releases, and product positioning
ü Channelize the implementation of metrics, execution processes, macro trends to influence decision making and communication between internal and external teams
ü Identify the effectiveness and impact of current marketing initiatives with tracking and analysis and optimize processes accordingly
Skills and Qualifications
ü A bachelor's degree in Mechanical / Electrical / Electronics engineering or MBA in Marketing domain.
ü Proven experience in Motors, Special drives, Automotive, Electric Vehicle (EV) or related manufacturing industry.
ü Strong ability to focus on customer/market and take initiative Experience with social media and digital marketing
ü Strong analytical, communication, time-management and creativity skills
ü Experience : Minimum 10-15  Years in Electric Motor Marketing Division.

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