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General Manager Marketing

4 months ago

tamil nadu, India SONA BLW PRECISION FORGINGS LIMITED Full time
Sona BLW Precision Forgings Ltd is an automotive technology company in India. It is primarily engaged in designing, manufacturing, and supplying high-quality mission-critical automotive components such as differential assemblies, gears, conventional and micro-hybrid starter motors, and others.
Headquartered in Gurugram, India with 4,500 Employees, the company has 2 Business Verticals Driveline Business & Motor Business. With 10 Manufacturing Facilities in 4 Countries India, USA, China, Mexico the company focuses on Conventional Products like Differential Bevel Gears, Differential Assemblies, Portal Axle Gears, Starter Motors and EV Focused Products like Differential Assemblies, Reduction Gears, Traction Motors, Motor Controllers, E-Axles, Integrated Motor Controller Module.
Our company is certified for Leading Industry Certifications like IATF 16949, ISO 14001, ISO 45001, ISO 50001, TPM, ENMS, OHSAS 18001, ASES, VQE.
With significant production volumes since inception and leading market shares in our products we are supplying to most of the major global OEMs, geographically deriving most of the revenue from Outside India.
JOB DESCRIPTION
Build and develop relationship with OEM's in the 2W/3W/ Passenger Car / Utility Vehicle / Commercial Vehicle segment through periodic visits, references, direct mailers, Expo & conferences.
Identifying Business opportunities and new vehicle programs of Existing & Potential New customers , coordinate to receive RFI/RFQ’s
Supporting existing Customers and Programs on need basis – Schedules, Account Receivables, Engg Changes, Quality Escalations, Contract Amendments etc
Responsible for New Business Revenue ($M) & New Customer additions
Defend and maintain material margins on won/current programs
Coordinate for Corporate BD & Product Strategies, Medium Term Business plan and Annual Sales planning
Organizing brand promotion activities through participation in Auto Expos, Customer road shows, advertising, Internet promotions, etc
Gather market intelligence on competition, Technology trends, market pricing etc & conduct market surveys/studies on the potential new products to be introduced in the market.
Responsible for Margin improvement through strategic customer engagement strategies
Rollout of annual and medium term sales plan with linkage to Organization strategy.
Pre-Program
Coordinate internally for submission of Customer quote, cost breakdowns etc as per agreed timelines, Work closely with customer (incl Price negotiations) until Business win (LOI/SOBA)
Promote new technologies of Company to target OE’s and build strong sales pipeline for long term business growth
Skills Required:
Essential
Ability to understand and analyze business requirements & customer expectations thoroughly
Experienced in managing effectively cross-functional teams possessing diverse talents
Possess sound engineering knowledge
Strong Commercial Acumen, communication (one to many) and organization skills is must
Process Adherence & Business Ethics
Knowledge in developing Business strategy, Product Branding preferred
Desirable
Leadership and Strong Interpersonal skills, ability to chair productive review meetings etc.
Communicate clearly and concisely in writing and speaking
Experience working with different customers (OEM's) preferred
Demonstrated understanding of the organization and development process; project timing processes & change management
Channel Distribution Management experience
Education and Experience:
Bachelor of Engineering (Electrical/Mechanical/ Automobile) from premier Institutes
25+ years of relevant experience with 10+ yrs in Senior Management roles
MBA (preferred)
Automotive Tier -1 Industry Essential