Account based marketing

3 weeks ago

Gurugram, India Policybazaar Full time

Role Overview:
The ABM Associate will play a critical role in developing and executing highly targeted and personalized marketing campaigns to engage key accounts. This is an exciting opportunity for a results-oriented individual to work closely with the sales, marketing, and analytics teams to drive measurable business outcomes.

Key Responsibilities:

  1. ABM Strategy Development:

Assist in the creation and execution of tailored ABM campaigns for key accounts.

Collaborate with cross-functional teams to develop account-specific strategies.

  1. Campaign Management:

Design and implement multi-channel campaigns leveraging email, social media, content marketing, and digital advertising.

Ensure campaigns are aligned with account objectives and deliverables.

  1. Personalization & Targeting:

Research target accounts to understand their needs, pain points, and decision-making processes.

Customize messaging and content for specific personas within target accounts.

  1. Data Analysis & Reporting:

Monitor and measure campaign performance using analytics tools.

Provide insights and recommendations for optimization.

  1. Collaboration:

Work closely with the sales team to ensure alignment on key accounts and shared goals.

Partner with creative teams to develop impactful content and assets.

Preferred Qualifications:

  • MBA from a reputed institution (specialization in Marketing or Strategy  is a plus).
  • Strong analytical and problem-solving skills.
  • Excellent communication and interpersonal abilities.
  • Proficiency in marketing and CRM tools (e.g., HubSpot, Marketo, Salesforce) is preferred.
  • Knowledge of digital marketing channels and ABM platforms is a plus.
  • Ability to work in a fast-paced, results-oriented environment.

What We Offer:

  • An opportunity to be part of an early and dynamic, high-growth team.
  • Exposure to cutting-edge marketing strategies and tools.
  • Collaborative and inclusive work culture.
  • Competitive compensation and benefits.

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