Account Based Marketing Specialist

2 weeks ago

Gurugram, India EXL Career Full time

Responsibilities:

1. Plan, execute, and optimize paid campaigns across Google, LinkedIn, Meta, and other platforms.

2. Manage ads tracking, attribution models, and reporting dashboards for accurate performance measurement.

3. Drive SEO (on-page, off-page, and technical) to boost organic reach.

4. Manage social media channels with consistent, engaging campaigns.

5. Plan and execute webinars, virtual/physical events, and partner activations.

6. Collaborate with sales and product teams to ensure alignment with GTM strategies.

7. Monitor KPIs and provide actionable insights for continuous 3+ years of overall marketing experience.

2. Strong knowledge of ads tracking, campaign setup, and management tools (Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, GA4, HubSpot, etc.).

3. SEO expertise with ability to improve website visibility and performance.

4. Experience in social media management and event marketing.

5. B2B SaaS marketing experience strongly preferred.

6. Strong analytical, communication, and project management skills

(ref:iimjobs.com)

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