Conversion API Specialist

5 days ago

bangalore, India MarketStar Full time

If you are a current employee who is interested in applying to this position, please navigate to the internal Careers site to apply.

Role - Account Executive.
Experience- 3+ Years.
Location- Bangalore.
About MarketStar
In everything we do, we believe in creating growth, for our clients, employees, and community. For the past 35+ years, we have been generating revenue for the most innovative tech companies globally through our outsourced B2B demand, sales, customer success, and revenue operations solutions. We are passionate about cultivating career advancements for our people and supporting them through mentorship, leadership, and career development programs. We provide service and support to our communities through the MarketStar Foundation.
Our exceptional team is the cornerstone of MarketStar's accomplishments. We are proud of our award-winning workplace culture and for being named a top employer. These achievements are a testament to our six core values, embraced by our 3,000+ employees worldwide. From our headquarters in Utah, USA, to our global offices in India, Ireland, Bulgaria, Mexico, the Philippines, and Australia, we all work together to drive innovation and success.
We are excited to have you apply to join our MarketStar team and can’t wait to discuss how we can help you find growth

Role Overview:

As a Conversions API Specialist (CSE), you will enhance clients' digital marketing strategies by ensuring accurate and comprehensive data collection through our Conversions API. You will review measurement framework priorities, optimize data collection, and translate tracking needs into success events within the Campaign Manager Tool. Your role includes troubleshooting, validating data quality, and providing exceptional client support. Collaboration with internal teams to refine the Conversions API product and address customer needs is essential. This role demands technical proficiency, strong communication skills, and a customer-centric approach.

Responsibilities:

Understand technical requirements of our Conversions API and differentiate it from other market solutions. Review and identify key tracking needs for clients and translate them into success events. Optimize clients' data collection approaches and provide recommendations for improvement Assist with the setup and configuration of platforms like Google Tag Manager, Tealium, and Adobe for data collection. Ensure comprehensive tracking of conversions as per client's measurement priorities. Monitor and troubleshoot data quality of the Conversions API integration. Communicate professionally with clients via email, phone, and video calls. Collaborate with internal teams to provide feedback on the Conversions API product. Track and report customer engagements transparently for team visibility.

Basic Qualifications:

At least 3 years of experience in web analytics, digital marketing, or a related field. Strong knowledge of Marketing Technologies and first-party data collection. Proficient in Google Tag Manager and other tagging platforms (Tealium, Adobe). Experience with web and API development (Javascript, JSON). Ability to troubleshoot and resolve technical issues. Excellent interpersonal and communication skills. Tech-savvy with an understanding of customer needs. Self-motivated and able to work independently as a third-party vendor.

Preferred Qualifications:

Familiarity with event tracking and measurement solutions (Conversion Tracking, Website Demographics, Campaign Manager). Experience with other Conversions API products (e.g., Meta, Snap, Pinterest). Knowledge of best practices for event tracking and measurement across various industries.

Key Skills & Competencies:

Technical Proficiency: Strong knowledge of web analytics, digital marketing technologies, and first-party data collection methods.

Tag Management Expertise: Proficient in using Google Tag Manager and other tagging platforms such as Tealium and Adobe for website data collection and management.

API Development and Troubleshooting: Experience with web and API development, including Javascript and JSON, and the ability to troubleshoot and resolve technical issues.

Data Analysis: Ability to monitor, validate, and ensure the quality of data collected through the Conversions API.

Communication Skills: Excellent interpersonal and communication skills, both written and verbal, to effectively interact with clients and internal teams.

Customer-Centric Approach: Understand and address customer needs and expectations, providing recommendations and best practices for data collection and measurement.

Collaboration: Work effectively with internal teams to provide feedback and insights on the Conversions API product and customer needs.

Self-Motivation and Independence: Proactive, self-motivated, and able to work independently as a third-party vendor, while being seen as an extension of the specialist teams.

Problem-Solving: Strong problem-solving skills to assist clients in optimizing their data collection approach and improving measurement performance.

Adaptability: Ability to adapt to new tools, technologies, and client requirements quickly and efficiently.

Project Management: Ability to track and report on customer engagements, ensuring transparency and alignment with sales and engineering teams.

What’s in it for you?
Constant Learning and an entrepreneurial growth mindset. Employee centric benefits plan including but not limited to Comprehensive Health Insurance, generous Leave Policy, Covid Support, Vaccination drives, Wellbeing sessions, real time grievance redressal and work flexibility.
 

We are a people-first organization with policies and process that help you bring the best version of yourself into work including fast track growth for high potential folks. An opportunity to be associated with the world’s leading brands as clients. To be a part of an organization with more than 60% of homegrown Leaders. Customized training programs that are catered to personal and professional development. We are an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success.

If You're up for this position, hit the Apply Now Button

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