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Category Manager

5 months ago

Bengaluru, India Cashfree Payments Full time
As a Category Manager, you will play a pivotal role in driving the success and growth of your assigned category within the company. You will be responsible for achieving the assigned business targets, developing comprehensive strategies, helping the sales team with product solutioning (through depth in product understanding), conducting market research and analysis, driving product strategy and implementation, enabling effective Go-To-Market (GTM) strategies, and ensuring governance and reporting.

Key Responsibilities:-

Category business targetsOwn the Gross Merchandise Volume (GMV), Cross-sell, Gross revenue, and Net revenue targets for your category. Your ability to meet and exceed these targets will be critical to the overall success of the businessCategory Strategy DevelopmentDevelop comprehensive strategies for your assigned Category / Line of Business (LoB), aligned with company goals and market trends. Analyze market dynamics / trends, customer needs, and competitive landscape to identify growth opportunities and potential areas for differentiationProduct Solutioning:Act as a solution consultant and help the sales team with product solutioning for complex use-cases. Develop depth in product understanding across org wide products to be able to build solution documents.Market Research and Analysis and new use-case identificationConduct thorough market research and competitive analysis to stay abreast of / updated with industry trends, customers’ met and unmet needs and new solutions. Utilize these insights to inform product strategy decisions, pricing strategies, and Go-to-Market (GTM) plans. Discover new use-cases that are untapped and can be addressed.Product strategy and implementationCo-own the solutioning for the merchants in your category with Product and Product marketing teams, starting from ideation to development to GTM. Ensure timely delivery of product developments to fulfill prospects’ / merchants’ requirements and actualize the expected impactGo-To-Market (GTM) enablementEnable the sales team for GTM success by providing knowledge transfer, training, pipeline development, pricing guidance, merchant activations, and strategies for cross-selling and GMV growth. You will also lead meetings with merchants (if required) to implement strategies and showcase right examplesGovernance and ReportingMonitoring Key Performance Indicators (KPIs) for the sales team in your category is crucial for assessing performance and identifying areas for improvement. You will be responsible for reporting category-related strategy, execution, and growth data to leadership for informed decision-making.

Qualifications:

Engineering graduate with MBA, from Tier-1 colleges will be an ideal candidateOverall experience of 4+ years, preferably in the startup domainRelevant experience in the Payments industry will be preferredPrevious experience in solution-based selling, preparing pitch decks and presenting complex payment solutions to both a technical and non-technical audience of Large enterprisesStrong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisionsAbility to provide professional technical consultancy services internally and externalStrategic and Business / Commercial mindset with a demonstrated ability to develop and execute comprehensive category strategies that drive business growth and profitabilityResults-oriented mindset with a track record of meeting or exceeding targets and KPIs in a fast-paced, dynamic environmentProactive, assertive and strong communication & excellent presentation skillsAbility to coordinate with cross functional teams and well-organized with with an eye for details.