Digital marketing
3 weeks ago
About Our Client
Our client is a leading financial technology start-up based in Delhi-NCR which is one of the best in its segment.
Job Description
Strategy Development: Develop and implement comprehensive digital marketing strategies aligned with overall business objectives. Identify and capitalize on emerging trends in the digital space. * Campaign Management: Plan, execute, and optimize multi-channel digital marketing campaigns, including SMS, Whatsapp, Email & Push Notifications. Monitor and analyze campaign performance, adjusting strategies for maximum effectiveness (Inbound Marketing). SEO & SEM: Stay abreast of industry developments to ensure the company's SEO and SEM practices remaincompetitive. * Analytics and Reporting: Utilize analytics tools to manage, run, measure and report on the performanceof digital marketing initiatives. Provide regular reports to stakeholders, offering insights and recommendations. Budget Management: Develop and manage the digital marketing budget, ensuring optimalallocation of resources. Monitor spending against budget and adjust strategies as needed.
The Successful Applicant
Must have 5+ years of experience in Digital Marketing. Must have worked in a consumer tech start up. Should be well versed with Database Marketing. Strong understanding in converting inbound leads/exisiting cutomers to potenial acquistions. Should be well versed in using engagement strategies and tools along with retention. Highly analytical. The candidate should have excellent anlaytical and data crunching skills to derive value from exisitng data.
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