Performance Marketer

4 weeks ago

Bhopal, India SSG Full time

Job Description: Performance Marketer & Ecommerce manager

Location: Bhopal, Madhya Pradesh (In-office, 6 days/week)

Budget: Upto 25 LPA

About Us: XYZ is pioneering immersive spiritual tourism with Durlabh Darshan, a VR platform offering virtual experiences of India's revered temples. We're seeking a data-driven marketer to accelerate our growth and bring our unique experiences to the masses.

Role Overview:

As a Performance Marketer, you will own the strategy and execution of all paid user acquisition and e-commerce sales channels. Your primary objective will be to drive scalable and efficient growth in users and revenue across platforms like Google, Meta, Amazon, and Shopify. You will manage significant budgets and be responsible for the entire marketing and sales funnel, from ad creation and campaign setup to marketplace optimization and performance analysis.

Don't Apply:

1) If you are not from IIT/IIM/NIT's 2) If you have not managed a monthly performance marketing budget of Rs 20 lakhs+ for a B2C company (3+ years) Else your profile is liable to get rejected during shortlisting phase

Key Responsibilities:

Own Paid Acquisition:

Develop, launch, and manage performance marketing campaigns across all digital channels (e.g., Google Ads, Meta Ads, LinkedIn, etc.) to drive user acquisition and revenue.

E-commerce Channel Management: Manage and optimize sales performance on key e-commerce channels, including Shopify, Amazon, and Flipkart, developing specific strategies for each platform.

Budget & ROI Management:

Take full ownership of the performance marketing budget, allocating funds effectively and relentlessly optimizing campaigns for key metrics like CPA, ROAS, and LTV.

Data-Driven Optimization: Continuously analyze campaign performance data to identify trends and insights. Implement A/B testing and other experimentation methods to improve conversion rates and campaign effectiveness.

Full-Funnel Strategy: Collaborate with the design and content teams to develop compelling ad creatives and landing pages that are optimized for conversion. Reporting & Analytics: Establish a clear reporting structure to track and communicate KPIs to stakeholders, providing actionable insights for future strategy. Qualifications & Skills:

Pedigree: Degree from a Tier-1 institute (IITs, NITs, IIMs, etc.). Experience: Minimum 3 years of hands-on experience in performance or digital marketing in a high-growth B2C, E-commerce, or OTT company is mandatory.

Technical Skills:

Deep expertise with major ad platforms (Google, Meta), analytics tools (GA4), and tracking/attribution models. Analytical Mindset: Proven ability to analyze complex data sets and translate them into actionable business insights. Good to Have:

Experience in a fast-paced, 0-to-1 startup environment. Familiarity with marketing automation tools. A passion for emerging technologies like AR/VR

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