Performance Marketing Specialist

1 day ago

Bhopal, Madhya Pradesh, India Coderlly Software Pvt Ltd Full time ₹ 4,50,000 - ₹ 6,50,000 per year

Company: CaseFox Inc.

Location: Bhopal (In Office)

Department: Marketing

Designation: Performance Marketing Specialist

Reports To: Marketing Manager

Summary

We are looking for a data-driven Performance Marketing Specialist to scale demand generation for our SaaS product. This role focuses on running high-performance paid campaigns across multiple channels, optimizing for quality leads, product demo bookings, and ROI. The ideal candidate will bring hands-on experience in SaaS marketing, performance optimization, and global lead generation.

Key Responsibilities

  • Paid Ads Management: Plan, launch, and optimize campaigns across Google Ads, LinkedIn Ads, Meta (Facebook & Instagram) Ads, and Microsoft Ads, targeting SaaS buyers across the US, UK, Canada, Australia, South Africa, and India.

  • Lead Generation & Funnel Growth: Drive MQL (Marketing Qualified Leads) and SQL (Sales Qualified Leads) by setting up audience segmentation, retargeting, and account-based targeting.

  • Budget & Performance Optimization: Manage budgets, track CAC (Customer Acquisition Cost), and optimize campaigns for CTR (Click-Through Rate), CPL (Cost Per Lead), and ROI.

  • A/B Testing & Experimentation: Continuously test ad copies, creatives, landing pages, and audience targeting to improve conversion rates.

  • Creative Direction: Work with the design team to develop ad creatives, landing page wireframes, and ensure brand consistency in visuals and messaging.

  • Analytics & Reporting: Build dashboards, analyze campaign data, and present actionable insights to marketing and sales teams.

  • SaaS Marketing Strategy: Stay up to date with SaaS industry trends, buyer behavior, and competitor strategies to refine performance campaigns.

  • Collaboration: Partner with content, product, and sales teams to ensure integrated campaign execution.

Qualifications

  • Bachelor's degree in Marketing, Business, or a related field.

  • 3+ years of experience in performance marketing, preferably in B2B SaaS.

  • Proven track record in running lead-gen campaigns across Google, LinkedIn, Meta, and Microsoft Ads.

  • Strong analytical skills with the ability to interpret data and translate it into campaign improvements.

  • Familiarity with marketing automation tools, CRM systems, and SaaS marketing funnels.

  • Excellent communication and collaboration skills.

Why Join CaseFox?

  1. Be part of a fast-growing SaaS company with a global customer base.

  2. Opportunity to work in a dynamic, target-driven environment.

  3. Competitive salary with attractive incentive structures.

  4. Continuous learning and professional development opportunities.

  5. Free lunch at office

Job Types: Full-time, Permanent

Pay: ₹9, ₹50,702.11 per month

Benefits:

  • Flexible schedule
  • Food provided
  • Health insurance
  • Leave encashment
  • Life insurance
  • Paid sick time
  • Paid time off
  • Provident Fund

Work Location: In person

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