APP Marketing Specialist

2 weeks ago

Bengaluru, India HiveMinds Full time

About the Role

We are seeking a results-driven
App Marketing Manager
to lead the strategy, execution, and optimization of our mobile app marketing initiatives. The ideal candidate will be responsible for driving user acquisition, engagement, and retention across iOS and Android platforms, while ensuring strong ROI from paid and organic marketing channels.

Key Responsibilities

  • Develop and execute end-to-end
    app marketing strategies
    to increase app downloads, activations, and long-term user retention.
  • Plan, manage, and optimize
    paid acquisition campaigns
    across platforms (Google UAC, Apple Search Ads, Meta, TikTok, etc.).
  • Oversee
    App Store Optimization (ASO)
    to maximize visibility, conversion, and organic downloads.
  • Collaborate with product, analytics, and design teams to optimize
    in-app user journeys
    and enhance conversion funnels.
  • Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations.
  • Drive
    engagement and retention strategies
    , including push notifications, in-app messaging, email, and loyalty programs.
  • Stay updated with the latest industry trends, tools, and best practices in mobile app growth and performance marketing.
  • Manage marketing budgets effectively, ensuring maximum ROI and cost efficiency.

Requirements

  • Bachelor's degree in Marketing, Business, or related field; MBA is a plus.
  • 2-3 years of experience in
    digital/app marketing
    with proven success in user acquisition and retention.
  • Strong knowledge of
    mobile attribution platforms
    (AppsFlyer, Adjust, Branch, etc.).
  • Proficiency in campaign management across
    Google, Meta, Apple, and programmatic platforms
    .
  • Solid understanding of
    ASO, mobile analytics, and app engagement strategies
    .
  • Analytical mindset with strong skills in
    data interpretation and performance optimization
    .
  • Excellent communication, collaboration, and project management skills.

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