Marketing Operations Manager

4 weeks ago

Bengaluru, India Aerchain Full time
Stand up and own Aerchain’s lifecycle marketing & GTM operations stack —covering email nurture programmes, marketing‑automation workflows, digital retargeting, lead‑scoring logic, and database hygiene—so every contact moves through the funnel with precision and compliance .
Measurable Goals
Lift MQL → SQL conversion rate through nurture & retargeting improvements
Generate net‑new pipeline each quarter from nurture / retargeting touches (sourced + influenced $)
Maintain ≥ 95 % inbox deliverability and across all domains
Cut data duplication and stale records by ≥ 40 % via quarterly hygiene cycles
Works hand‑in‑hand with Outbound, Product Marketing, Sales Enablement, RevOps, and Data/BI .
Additional alignment areas:
Multi‑touch attribution model design & upkeep in partnership with RevOps
Privacy & compliance (CAN‑SPAM, GDPR, CCPA) ownership alongside Legal / Security teams
API & data integrations between CRM, automation, enrichment, and ad platforms
Owner of all the Contact database, enrichment and intelligence around those contacts
Systems management to track the efficiency of all channels, and dashboards to capture CAC along with other Marketing indicators.

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