Vice President Digital Media
2 weeks ago
Job Description:- Vice President - Digital Media
They will be responsible for research, strategy, and overall budget management
Key Areas of Responsibility:
- The Vice President - Digital Media devises strategies for digital media plans and oversees all planning and buying activities- Supervises and monitors digital media schedules and contracts with outside media vendors- Responsible for creating and presenting media specific documents such as RFP’s, media plans, objectives and strategies decks, POV’s, and other related functions- The Digital Media Manager provides creative analysis and recommendations when appropriate to improve media performance- Great knowledge of Google PPC campaigns, FB Business Manager and have delivered performance goals consistently- Analyse the market, competitors and consumer to derive actionable insights for performance enhancement- Report on all engagement, establish key metrics and have experience reporting upwards and clients on campaign success and ROI- A/B Testing of audience, creative, bidding and budgets- Abreast with latest developments in Google Ads and Facebook platforms- Measure and optimise ad content for the target segment and gain traction- Use knowledge of the online media & analytical skills to help the advertisers grow the existing business as well as develop new business opportunities.- Provide research support during development of Objectives & Strategies and plans (@Plan, Media Metrix, Nielsen-NetRatings, AdRelevance)
Qualifications:
- 10- 20 years of online media planning/buying experience- Strong writing, presentation and analysis- Detail-oriented with strong attention to follow-through- Experience with facebook Ads Manager, Google Media, 3rd Party Platforms like Amazon Web Services and OTT platforms- Experience using Atlas and/or DoubleClick
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Interested candidates please mail me your resume at
Warm regards,
Whizz HR
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