Senior Creative Producer

About the Role

As a Senior Creative Producer - in the Growth creative team, you will play a pivotal role in driving business growth for Meesho by crafting visually captivating content tailored to our user base. Collaborating closely with copy writers, art directors, video producers, and marketing teams, you will be responsible for producing compelling marketing materials across various mediums.

Your responsibilities will encompass creating video content for a wide range of channels, including films, promos, print materials, outdoor displays, digital platforms, and activations. Consistently creating value for the video content through high quality outcomes. Ensuring excellence in all aspects of work. Efficiently managing time, prioritizing tasks, and achieving higher standards. Adapting quickly to new roles, responsibilities, and changing circumstances, showing resilience and agility.

In this role, your creative skills and motion expertise will be instrumental in capturing the attention of our target audience and contributing to the overall growth and success of the business.

What will you do

• Take end-to-end ownership of video production for brand campaigns, sales, and any brand-video initiatives.
• Ideate and propose new creative experiments, ensuring they drive impact, and maintain comprehensive documentation to align and provide - visibility.
• Develop a master plan for video production, crafting new storytelling techniques and treatments from a strategic perspective to drive significant impact.
• Participate in creative processes (CPD, LOD, Experiments, Retro, etc.) and optimize creative development for maximum efficiency.
• Planning & executing shoots: Plan and execute video shoots, including setting up equipment, and directing the presenters. Deep dive and build production learnings on casting, screenplay, cinematography, lightings, etc wrt to brand campaign performance.
• Create detailed briefs for internal teams and external agencies, overseeing the entire creative production process between stakeholders, internal teams, and external collaborators.
• Monitor key branding metrics and develop actionable strategies to achieve the desired outcomes.
• Track initiatives and assess the impact contributed by individual team members.
• Oversee project management activities for strategic and high-impact projects and their corresponding workstreams.
• Demonstrate the ability to assess, evaluate, and prioritize projects and workstreams, adapting guidelines and providing guidance to teams during project execution.
• Select the appropriate production house and director for campaigns, making decisions from a strategic standpoint.
• Drive execution excellence through a growth mindset, extreme ownership, and creative efficiencyensuring fresh, insight-driven content, visual experimentation, brand alignment, thorough QA, and accountable timeline planning

What you will need

• Bachelors degree in film, Media Production, or a related field (or equivalent work experience).
• Excellent understanding of brand campaign production and strong lens for creativity and driving impact through video campaigns.
• Proven experience as a Video Producer, showcasing a strong portfolio that demonstrates creativity, technical skills, and proficiency in video editing software.
• Proficiency in video editing softwares such as Adobe Creative Suite, Final Cut Pro, or other industry-standard editing tools.
• Post production and motion graphic expertise.
• Strong knowledge of the production process like handling the team, lights, equipment and camera.
• Production process, including lighting, sound, and camera operation.