Campaign Operations Role-Us
7 days ago
- Work with the teams based in the USA, UK and Canada to upload campaigns in the buying platform
- Track campaign performance to ensure it is delivering as per the goals
- Competitive reporting and analysis
- Campaign set up for Digital buys
- Issue campaign RO
- Collect creative specifications and manage digital trafficking requirements for the Ad Ops team.
- Be responsible for billing discrepancies and produce resolutions.
- Update media flowcharts based on campaign flights.
- Proficiency in campaign setup, including ad trafficking, targeting, and tracking implementation.
- Ability to multitask and manage multiple campaigns simultaneously, while maintaining a high level of accuracy and meeting deadlines.
- Coordinate with internal teams to gather campaign requirements, including targeting parameters, creative assets, and budget allocation.
- Monitor and troubleshoot campaign delivery issues, ensuring timely resolution to minimize impact on campaign performance.
- Continuously monitor campaign performance, including key metrics such as impressions, clicks, conversions, and return on ad spend.
- Participate in departmental projects as requested.
- Use systems and tools that are from the USA – MediaOcean, MediaTools etc. (the systems will be taught after you join) QUALIFICATIONS:
- Bachelor’s degree and equivalent work experience
- 1-2 years of Digital Marketing experience or Media planning/buying and/or Ad operations experience
- Experience in any of the Adservers or DSPs like CM360, GAM, DV360, TTD, GA etc. or Media buying platforms like Prisma/MediaTools etc. would be a plus.
- Strong communications and interpersonal skills to collaborate effectively with cross functional teams and partners.
- Analytical mindset with the ability to derive insights from campaign data and make data-driven recommendations.
- Proven ability to work independently and as part of an integrated team.
- Detail-oriented, organized, conscientious, with the ability to multi-task and work well under tight deadlines in a fast-paced environment.
- Expert in Excel and PowerPoint
- Knowledge of HTML, JavaScript, or other web technologies is a plus
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