Campaign Executive, Programmatic

5 months ago

Pune Maharashtra, India IPG Mediabrands Full time

Location: Pune, Maharashtra, India

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Office: India

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Agency: Matterkind - United Kingdom

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Ref#: 4842

**About Us**

Matterkind is a committed and uniquely resourced partner, leading the media world away from billions of opaque impressions to the right number of conscious connections. Matterkind (previously Cadreon) offers an expanded and enhanced suite of addressable activation solutions, advisory services and affiliate marketing taking a people-first and ethical approach to engaging audiences and driving meaningful real business outcomes both across and within channels.

Matterkind’s AI-fuelled optimization engine centres on the audience, irrespective of channels, which allows for only touchpoints that matter. Matterkind operates in over 70 markets worldwide.

**Role Description**

**Key Responsibilities**

The Campaign Executive will work across many of Matterkind’s key clients supporting the Campaign Manager and as this is a client-facing role the Campaign Executive should possess strong communication and presentational skills.

Campaign Management
- Assisting the Campaign Manager in the day to day duties of running campaigns
- Assist in the creation and recommendations of media plans
- Ensure all media plan requirements are correctly implemented in the DSP.
- Maximizing campaign performance via optimisations according to our client’s KPI’s
- Able to troubleshoot any issues within the DSP or tech platform
- Liaise with the agency account managers, campaign leads and clients directly to discuss current campaign optimisation and recommendations.
- Meet a wide range of tech vendors/media owners to develop an understanding of the different roles certain suppliers fulfill.

People
- Able to be a team player and work with different stakeholders in the business
- Able to talk to publishers / tech partners and update the wider team on key features

**Desired Skills & Experience**
- Basic understanding of digital advertising concepts
- Strong analytical skills
- Strong communication skills, both verbal and written
- Proficiency in Microsoft tools (Excel, Powerpoint etc)
- Ability to work collaboratively as part of a cross-functional team.

**Employee Transparency**

At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

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