Campaign Operations Role-US

4 months ago

Pune, India Interpublic Group (IPG) Full time

ROLE OVERVIEW: CAMPAIGN OPERATIONS

The Campaign Operations team is a centralized unit, that is in Mumbai and supports our planning & buying teams based in the USA, UK and Canada. This team will be responsible in ensuring all our TV & digital campaigns are executed accurately and are performing as per the goals for the campaign. This team plays an integral role within the campaign lifecycle and functions as an extension of our global teams. The successful candidate will have strong attention to detail, experience working with numbers and have strong communication skills. The person will also thrive in a team environment and have a high level of curiosity.

ROLE AND RESPONSIBILITIES:

• Work with the teams based in the USA, UK and Canada to upload campaigns in the buying platform

• Track campaign performance to ensure it is delivering as per the goals

• Competitive reporting and analysis

• Campaign set up for Digital buys

• Issue campaign RO

• Collect creative specifications and manage digital trafficking requirements for the Ad Ops team.

• Be responsible for billing discrepancies and produce resolutions.

• Update media flowcharts based on campaign flights.

• Proficiency in campaign setup, including ad trafficking, targeting, and tracking implementation.

• Ability to multitask and manage multiple campaigns simultaneously, while maintaining a high level of accuracy and meeting deadlines.

• Coordinate with internal teams to gather campaign requirements, including targeting parameters, creative assets, and budget allocation.

• Monitor and troubleshoot campaign delivery issues, ensuring timely resolution to minimize impact on campaign performance.

• Continuously monitor campaign performance, including key metrics such as impressions, clicks, conversions, and return on ad spend.

• Participate in departmental projects as requested.

• Use systems and tools that are from the USA – MediaOcean, MediaTools etc. (the systems will be taught after you join)

QUALIFICATIONS:

• Bachelor’s degree and equivalent work experience

• 1-2 years of Digital Marketing experience or Media planning/buying and/or Ad operations experience

• Experience in any of the Adservers or DSPs like CM360, GAM, DV360, TTD, GA etc. or Media buying platforms like Prisma/MediaTools etc. would be a plus.

• Strong communications and interpersonal skills to collaborate effectively with cross functional teams and partners.

• Analytical mindset with the ability to derive insights from campaign data and make data-driven recommendations.

• Proven ability to work independently and as part of an integrated team.

• Detail-oriented, organized, conscientious, with the ability to multi-task and work well under tight deadlines in a fast-paced environment.

• Expert in Excel and PowerPoint • Knowledge of HTML, JavaScript, or other web technologies is a plus

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