Campaign Operations Role-Media Planning
1 month ago
Job Summary:
The Campaign Operations team is a centralized unit, that is in Pune and supports our planning & buying teams based in the USA, UK and Canada. This team will be responsible in ensuring all our Digital campaigns are executed accurately and are performing as per the goals for the campaign. This team plays an integral role within the campaign lifecycle and functions as an extension of our global teams. The successful candidate will have strong attention to detail, experience working with numbers and have strong communication skills. The person will also thrive in a team environment and have a high level of curiosity.
Key Responsibilities:
- Support the creation of omnichannel media plan recommendations, including but not limited to TV, Print, Radio, Digital, OOH, and Emerging Media opportunities, informed by qualitative and quantitative inputs
- Develop a mastery of syndicated research sources, planning tools, and media math
- Continue to develop and refine your understanding of media planning concepts/process, presentation, and written communication skills
- Develop and maintain the accuracy of tactical components of media plans such as flow charts, spreadsheets, and budget summaries
- Build and maintain strong working relationships with clients, vendors, publishers and internal teams to ensure an effective creation and implementation of campaigns
- Develop strategic POVS (point of views) of media partner offerings and technology as it relates to client objectives
- Using syndicated research, pull and compile category trends, audience consumption, partner data and competitive activity, to derive strategic trends and insights to inform planning
Requirements:
- 1+ years of media planning or buying experience
- Proficient knowledge of basic planning principles and media math
- Knowledge of creating omnichannel media plan recommendations including but not limited to TV, Print, Radio, Digital, OOH, and Emerging Media opportunities
- Proficient working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
- Ability to quickly learn proprietary tools and processes
- Experience preferred with third-party market research, and cloud-based collaboration tools such as Media Tools, Prisma/MBOX, DCM, Nielsen Ad Intel, Pathmatics, eTelmar, MRI Simmons, comScore, eMarketer, SharePoint, etc.
- Exhibits a strong desire to learn and a positive attitude that would complement the UM culture Detail-oriented with strong time management, organization, creative thinking, analytical and problem- solving skills
- Ability to work effectively cross functionally with internal and external teams
- Strong written, verbal communication, and presentation skills
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