Market Researcher

4 weeks ago


Mumbai, India Godrej & Boyce Mfg. Co. Ltd. Full time
The Key result areas are -

- Lead syndicated, quantitative and qualitative B2B research projects - Insights mining for the organization - Building research and innovation capabilities within the organization

Job Description:

Lead syndicated, quantitative and qualitative research projects

Identify and lead cross B2B research projects.

Conduct B2B market research to deliver relevant market intelligence to support cross BU research needs.

Syndicated data pulling, evaluation and reporting to gauge actionable insights.

Ensure quality and rigor in research design, execution, analysis, and reporting.

Identify relevant agencies and collaborate with them to deliver researches based on the business requirement.

Develop project timelines and ensure project milestones and deliverables are met.

Communicate and disseminate findings, insights, and recommendations to stakeholders and broader audiences as appropriate.

Insights mining for the organization

Building insights repository

Gather and organize all research reports, and insights across the organization

Explore, analyse and disseminate latest trends from industry reports / syndicated reports.

Share relevant insights and trends with BUs on regular basis.

Building research and innovation capabilities within the organization

Orchestrate masterclasses and design thinking workshops (digital)

Organize learning sessions by inviting industry veterans and professors to deliver talks on research areas.

Conduct workshops with BUs in collaboration with external agencies on new research methods, insight generation, synthesis and derive business solutions.

Requisite Qualification

MBA in marketing - Full time

Essential

5 -7 years of experience in B2B Market Research with substantial exposure in both qualitative and quantitative research.

Experience in a business-to-business (B2B) environment

Research experience in domains like healthcare, construction materials, clean energy, intralogistics and supply chain

Experience in secondary, syndicated, competitive intelligence research.

Special Skill Required:

Experience with both quantitative and qualitative research methodologies.

Market/category segmentation

Market and competitive analysis

Syndicated research

Design Thinking

Data analysis and interpretation

Digital and Technical skills

Ability to analyze and interpret data in an insightful manner. Ability to articulate insights and design the key solutions.

Collaboration, cordination and team work
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