Market Researcher

5 months ago

Mumbai Maharashtra, India Leica Microsystems Full time

**I.GENERAL SUMMARY & OVERALL CHALLENGES**:
**II.KEY RESPONSIBILITIES**:
Responsible for secondary research/data mining to identify decision makers specifically for the pharmaceutical and the academic market. Acquaintances with databases like (PubMed, NIH, LinkedIn, XING), validating, examining data and sharing high quality customer data with the global team. Help improve operational performance through data analysis.

Executes data research/mining process whereby potential customers account list comprising detailed contact information are generated and validated for quality. We put specific focus in research methodology, approach, accuracy and in meeting timelines for deliverables.

Provides weekly customer/lead generations list to marketing teams for potential sales and to increase market visibility of the product.

Analyses the customer data to provide trends across segments; to ensure our business strategies address our ever-changing markets..

Other duties may be assigned as required by the business need.

**_ Responsibility _**

Pulling out customer account list from databases (PubMed, scientific publications research etc., LinkedIn Sales Navigator, Hoover, XING).

Searching & validation each contact record using online directories or google; updating the contact list in excel

Providing list in Excel of all cleaned & de-duped records to marketing team

Updating, cleaning and maintaining the new customer account contact details in SharePoint

Communicating with global leaders as per business need.

**III.**REQUIREMENTS FOR THIS POSITION**:
**Professional Experience**
- Minimum 2 years of healthcare secondary/primary market research experience; data research/mining & analysis (Product based secondary research is preferred)
- Ability to communicate with global cross functional leaders in Danaher
- Advanced knowledge of MS Excel and Access required

**b) Education**
- Bachelor’s degree in Pharmacy/Life Science related fields. (Specialization in Life Science related field is preferable)

**c) Language**
- English

**d) Travel (required estimated % of time)**
- No travel

**IV.**PERSONAL TRAIT PROFILE**:

- Self-motivating & driven
- Eye for quality
- Focused & work driven
- Open to learning
- Must be computer proficient with Microsoft Office (Excel, Access, Word, PowerPoint)
- Should have good analytical skills and common sense

**V.**KEY RELATIONSHIPS**:
**a) Internal**
- Reports to Visibility Team Lead
- Works closely with global Marketing Team members
- Collaborate with cross functional leaders to ensure continual improvement.

**VI.CORPORATE SUMMARY**:
**Danaher**

At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

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