Senior Key Account Manager
1 month ago
About us/Company overview:
mCaffeine is India’s 1st caffeinated personal care brand with an exciting range of Caffeinated products for young and aspiring millennials. We believe in Confidence over all skin & body biases. Redefining the age-old notions of beauty associated with colour, we never sell insecurities. We have vowed not to make fairness products. At mCaffeine beauty has no colour or gender. It's about you . You are a revolution, a culture, a routine, a high, and essentially now - a Lifestyle. You are Bold, Young and Confident.
Come, join the pack
About the role/Job overview:
Responsible for building and maintaining healthy relationships with Modern Trade accounts and driving Modern Trade business holistically, profitably, and sustainably. Responsible for closing Joint Business Plans with accounts and ensuring its execution. Responsible for business development and business operations driving key KPIs of volume and market share in the channel.
Key Responsibilities:
- Responsible for building, growing and nourishing relationships with national accounts – at central as well as regional levels.
- Responsible for achieving assigned sales quota Modern Trade on a periodic basis (Daily, Weekly, Monthly, Quarterly & Annually) and driving the performance of the overall Ops team.
- Track, drive & report to relevant internal stakeholders on brand market share, competitive initiatives, partner initiatives at stores & qualitative consumer insights
- Develop and execute strategies with internal stakeholders – Channel Head, KAMs, VM to deliver seasonal priorities and drive best representation at various POS.
- Periodically report, as per prescribed formats and requirements, sell out performance to internal stakeholders. Create and execute a review mechanism for the Ops team.
- Responsible for planning, closing, and executing the plans to activate key levers to win in this channel – availability, merchandising, consumer promo, sampling, and visibility.
- Responsible for commercial reconciliation with key accounts.
Desired Skill:
- Minimum 5yrs of experience of managing marketplaces account like Reliance Retail, H& G, Dmart, Etc.
- Bachelor’s or master’s degree in Marketing/Sales or equivalent
- Candidates having at least 5 year of work experience in beauty or personal care industry or start-ups are encouraged to apply.
- The candidate has to be an ‘out-of-the-box thinker and should want to always challenge the status quo.
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