Manager- Marketing

16 hours ago

Delhi, India IIHMR, Delhi Full time
International Institute of Health Management Research (IIHMR) Delhi was established in 2008. It was set up to bring international standards and benchmarks to health management education in India. The Institute undertakes education, training and research in hospital and health management and has emerged as a key player in the health sector over the past decade. The Institute offers a two-year Post Graduate Diploma in Health and Hospital Management (PGDM) which is AICTE regulated, NBA accredited and recognized as equivalent to MBA by AIU.

Position: Manager- Marketing

Qualification and Experience: MBA in Marketing or other relevant stream with digital marketing and 5 years of experience in a national level B-School Institute/ NGO/Management Institute or a digital marketing firm in the healthcare sector

KRA:

- Marketing, Outreach, and promotional activities related to: Admissions, Certificate Program & PG programs, Social Media, PR work of the institute.- Any academic and engagement activities coordinate.

Jon Description:

1. To develop financial strategies for marketing, branding, and admission by estimating, forecasting, and anticipating requirements, trends, and variances: aligning monetary resources, developing action plans, measuring, and analyzing results.2. Responsible for fast updates on all social media platforms and develop opportunities for tapping potential applicants.3. To increase the number of applications significantly the sanctioned intake.4. Operating as an effective & proactive member of brand building and communication.5. To monitor, guide and conduct various events for creating visibility and admission generation in different location such as education fairs, campus ambassador programs, media activities, institute connect programs and ATL/BTL marketing activities.6. To critically monitor the CRM software for proper integration of leads from various sources.7. Responsible for maintaining & developing organizational relationships with media PR agencies and related stakeholders.8. Responsible for outreach activities, student engagement and lead generation related activities on and off campus9. Responsible for the branding of FPM, executive and certificate programs of the institute.10. Create attractive and meaningful presentations to enhance institution’s visibility such as association with education portals.11. Manage the institute presentation and reputation in the media and other communication channels, building brand awareness, and deliver advertising and communications activities which support student’s recruitment.12. Any other assignment assigned by Director.

Desirable Skills:

1.

Thorough understanding of CRM software

2.

Decent work experience in the education industry

3.

Detailed understanding of online marketing tools.

4.

Good written communication skills.

Remuneration: As per Industry norms, No bar for deserving candidates

Interested candidates may send their applications along with detailed CV latest by December 15, 2024 addressed to Director, International Institute of Health Management Research, Plot no. 3, Sector 18A, Dwarka, New Delhi - 110075 URL: Applications may be submitted by email at

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