Team Lead, Ad Insights

2 months ago

india The Knot Worldwide Full time

Team Lead, Ad Insights

India Be the First to Apply

WHAT WE DO MATTERS:

Here at The Knot Worldwide, we believe in doing work that matters. In more than 16 countries around the world, The Knot Worldwide’s leading family of brands—including The Knot, WeddingWire, Bodas, The Bash, The Bump, and more—help people take celebration planning from inspiration to action. When you join our global team, you’ll be a part of a diverse group of individuals passionate about serving and enabling our communities to celebrate the moments that make us.

ABOUT THE ROLE AND OUR TEAM:

The Global Media Solutions Team holds the responsibility for shaping the company's ad strategy and driving revenue growth. They play a crucial role in developing and implementing advertising initiatives, optimizing ad products, and maximizing revenue opportunities. By leveraging their expertise in ad operations, insights, and technologies, the team aims to deliver successful ad campaigns and reporting, effectively meeting the needs of both internal and external stakeholders while driving the company's overall business growth.

The role includes overseeing the team's prioritization, workload distribution, practices, and training to ensure successful delivery of various ad-related reports. These reports include business metrics (e.g., sell-thru, eCPM, ad capacities, revenue pacing), client snapshots during campaigns, post-campaign wrap decks, and ad hoc analyses for product development, troubleshooting, and QA. Managing a team of Ad Insights Analysts, the role focuses on attracting and retaining top talent, fostering skill growth, and delivering high-quality work. Act as a single point of escalation to resolve issues, provide guidance, and offer overflow support in reporting & analytics. Additionally, collaborate on materials, training, and collateral to support the team in delivering successful campaigns and reporting.

RESPONSIBILITIES: 

Lead the GSO Ad Insights team supporting the GMS Ads Business, reporting into the Manager, GSO Ad Trafficking & Ad Insights. Oversee prioritization, workload distribution, practices and training of the GSO Ad Insights Team Ensure the successful delivery of ads related reporting, including business reporting (example: sell thru, eCPM, ad capacities, revenue pacing), client reporting (mid campaign snapshots and post campaign wrap decks) as well as ad hoc analysis to support product development efforts, troubleshooting and QA. Manage Team of Ad Insights Analysts, by attracting & retaining top talent and growing the team's skills and approach to ensure your team delivers a high quality and accurate work outputs as well as a high level of customer service. Act as a point of escalation for the Ad Insights team to help resolve issues as well as provide clarification and direction Provide overflow support in reporting & analytics and managing any issues that arise pertaining to ads reporting. Where needed, make recommendations to your manager for process improvements for consideration and provide transparency into approach and process for work outputs. Collaborate on the creation of materials, training, and collateral to support the team to deliver successful campaigns & reporting for our business & out clients.  Where needed, focus on report automation and operational best practices to ensure accuracy and speed of reporting & analytics.

SUCCESSFUL CANDIDATES HAVE:

You have 2-3 years of experience working in Ad Reporting & Insights, required experience with Business Intelligence platforms. Experience coaching, mentoring & training other team members Knowledge of media, standard ad formats and the ad platforms used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, HTML, XML, Javascript, and third-party ad tags Operate and manage with a sense of urgency and customer centric perspective Keen problem-solving and troubleshooting abilities Keen ability to be detail oriented and organized. You can clearly understand business needs and impact and communicate the importance of an issue or a feature that needs to be implemented for internal and external stakeholders  Ability to multitask, and prioritize work  Professional communication, both written and verbal Collaborate cross-functionally with various departments and stakeholders to find solutions, increase productivity, efficiency and team success. 

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference

WHAT WE LOVE ABOUT YOU:

You Dream Big. You iterate and experiment to drive innovation.

You Love Our Users. You keep our global community at the center of everything you do.

You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.

You Hustle Every Day. You favor urgency and own your outcomes. 

You Win Together. People are at the heart of our success and you play as a team.

WHAT YOU LOVE

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