Senior Media Planner

3 weeks ago

Gurugram, India Publicis Groupe Full time

Media Strategy & Planning

  • Develop
    360° media strategies
    , with a primary focus on
    TV, Print, Radio, and OOH
    , complemented by digital extensions.
  • Conduct market, category, and audience analysis to identify media opportunities.
  • Build and optimize media plans to maximize reach, frequency, and ROI across offline channels.
  • Recommend media mixes balancing
    brand-building ATL campaigns
    with tactical BTL initiatives.

Client & Stakeholder Engagement

  • Act as the day-to-day contact for clients, translating briefs into effective media strategies.
  • Present media recommendations and rationale to senior stakeholders.
  • Collaborate with creative, digital, and performance teams to ensure integrated execution.

Campaign Execution & Optimization

  • Liaise with media owners/vendors for inventory negotiation and plan finalization.
  • Ensure campaign delivery against approved strategy, timelines, and KPIs.
  • Track campaign performance (GRPs, TRPs, reach, frequency) and recommend optimizations

Research & Tools

  • Leverage media planning tools and data sources (e.g., BARC, IRS, TGI, TAM, MAP).
  • Translate research insights into actionable offline planning recommendations.
  • Stay updated on
    emerging media opportunities
    such as CTV, regional print, and transit OOH

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