Brand Manager

5 days ago

Kolkata, India Ather Full time
You’ll be our:

Brand Manager Zone(s)You’ll be based at

:

Kolkata/Ahmedabad and Chennai Zonal officeYou’ll be aligned with

:

Head of BrandYou’ll be joining our

: Marketing Team

What you’ll do at Ather:Zonal Marketing & Business Planning:Working closely with the zonal heads on monthly, quarterly and annual zonal business plans and drawing a corresponding zonal marketing plan.

Ensuring zonal marketing planning for all Ather products; Scooter, Accessories, Merchandise, Connected Service, Charging Infrastructure & more

Manage Brand Ather in Zone(s)Conceptualize & manage regional campaigns:

Strengthen brand positioning, build salience and aspiration in the region

Build micro-campaigns in alignment with the brand goals to drive awareness and walk-ins at the Experience Centers in the Zone

Derive regional insights from sales funnel, research, market travels and more

Build the zonal marketing ecosystem in designated zone(s); creative agency partner, event & activation partners, media partners and more

Manage new-market GTM & launches in the zone(s)

Implementing centrally-driven campaigns in zone(s) via sales & agency partners

Provide planning & execution support to sales & dealership teams in driving dealer-driven marketing campaigns (events, test-rides & BTL)

Handle select central brand projects on a need basis. Example: ATL campaigns, researching, solutioning & planning the execution of an all-India brand/business project

Here’s what we’re looking for:Ability to build new processes and systems to drive marketing operations in zone(s)

Ability to work with sales counter parts & agency partners

Holistic business understanding: marketing, media, trade & sales

Strong brief writing skills to address the business challenges

Knack of picking customer insights through data & consumer interactions

Campaign & project management skills

Openness to travel 5 to 7 days every month

What you bring to Ather:

An MBA in marketing (or related stream) from tier 1/2 institutes

Experience of 4-6 years in Sales & Marketing preferably in a hardware product industry

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