Performance Marketing Manager

7 hours ago

Noida, India AAFT Full time
Job Title: Performance Marketing Manager
Job Location: Noida Sector 16
Key Responsibilities:
 Develop, execute, and optimize ROI-driven campaigns across channels including Google Ads, Meta
(Facebook/Instagram), LinkedIn, YouTube, Programmatic, and Affiliate Marketing.
 Manage budgets and allocate spends efficiently to maximize ROAS (Return on Ad Spend).
 Conduct A/B testing of ad creatives, audiences, and landing pages to improve campaign performance.
 Monitor, analyze, and report campaign performance using tools like Google Analytics, Data Studio, Power BI,
etc.
 Collaborate with creative, content, and product teams to ensure alignment of campaigns with business objectives.
 Implement strategies for lead generation, retargeting, funnel optimization, and conversion rate
improvement.
 Stay updated on the latest digital marketing trends, tools, and industry best practices.
 Manage relationships with external agencies, vendors, and platform partners when required.
Key Skills & Competencies:
 Strong expertise in Google Ads, Facebook Ads Manager, LinkedIn Ads, and other paid platforms.
 Hands-on experience with SEO, SEM, remarketing, and programmatic buying.
 Proficiency in analytics tools (Google Analytics, Tag Manager, Data Studio, Mixpanel, or similar).
 Strong understanding of performance metrics (CPC, CPA, CTR, CPM, ROAS, LTV, etc.).
 Excellent analytical, problem-solving, and communication skills.
 Ability to work independently and handle multiple campaigns/projects simultaneously.
Qualifications:
 Bachelor’s/Master’s degree in Marketing, Business, MIS, or related field.
 3–7 years of experience in performance marketing (depending on level).
 Proven track record of managing large ad budgets and achieving strong ROI.
 Google Ads, Meta Blueprint, or other relevant certifications (preferred)

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