Head of Performance Marketing

8 hours ago

Gurugram, India Transformative Ventures Full time

Job Summary We are hiring for Head - Performance Marketing, With a successful track record to drive revenue, user acquisition, and brand awareness. Who can focus on data-driven marketing strategies to optimize marketing ROI and achieve business objectives. Who shall have an expertise in digital marketing analytics that can support effective campaign targeting and performance measurement. Should be able play a pivotal role in driving customer acquisition, increasing conversion rates, and maximizing marketing efficiency. Job Responsibilities Develop (through the content & Advertising team) and oversee overall performance marketing strategy Create and manage Google Ad campaigns. (SEM) Create and manage Facebook Ads and Instagram Ads. (Social media advertising) Ensure top organic search ranking positions (SEO) Regularly review and optimise all advertising campaigns for positive ROAS Manage paid listings on third party websites and media partners Develop and oversee email marketing and marketing automation strategy Set up, manage, and optimise email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.) Manage Google Analytics to track and measure all marketing campaigns Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimisation action plans to sales and marketing teams Conduct regular conversion rate optimisation audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands digital channels and assets Qualification In-depth knowledge of web analytics, Google Adwords, Facebook Marketing Leadership skills with the ability to set and prioritize goals Analytical mind Should be from a TOP School such as IIT, BITS, /NIT if from Tech, or IIM, ISB, MDI and the likes. Proficient in spoken and written English Strong proven track record for managing millions in ad spend Email marketing platforms Self-driven Degree in Marketing communications or equivalen About the Company The Ayurveda Experience is Americas largest online Ayurvedic house of brands that markets natural, herbal skincare, bodycare, haircare products and wellness supplements. Advanced in 4 continents and having spread its wings in about 26+ countries, with over 1.75 million customers from the US, UK, Canada, Australia, New Zealand, Germany, France, Italy, Spain, Asia and more with thousands of 5-star reviews.

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