BTL Manager
7 days ago
Join Finolex Industries Limited – We’re Hiring a BTL Manager
As a BTL (Below-The-Line) Manager , you'll plan and execute high-impact, on-ground brand activations and gifting initiatives across India. You’ll collaborate with cross-functional teams to drive sales and partner engagement through strategic BTL campaigns, while managing budgets, analyzing performance, and optimizing results. With a strong focus on team leadership and vendor coordination, you’ll ensure every experience reflects the brand’s values and delivers measurable impact.
Your Role & Responsibilities:
Pan India BTL Activities
- Plan and execute Below-The-Line (BTL) activities across India, including events, activations, and promotional programs
- Collaborate with cross-functional teams to develop and execute BTL strategies that drive sales and brand awareness
- Manage budgets, track ROI, and analyze effectiveness of BTL activities
Gifting Activities for Channel Partners
- Plan and execute gifting activities for channel partners, including selection of gifts, procurement, and logistics management
- Ensure gifting activities align with brand objectives and enhance partner relationships
- Manage budgets and track ROI for gifting activities
Analysis and Optimization
- Analyze sales data, inventory levels, and customer feedback to evaluate BTL activity effectiveness
- Monitor market trends, competitor activities, and consumer insights to inform strategic decisions
Team Management
- Lead and develop a team of vendor associates, providing guidance, support, and training
- Manage performance, coaching, and mentoring third party team members
Required Qualifications & Experience:
- Master’s degree in Marketing 10+ years of experience in BTL, Trade Marketing, Gifting (Corporate/Festival), Retail Management, or related roles
Required Key Competencies:
- Strong understanding of BTL principles, product assortment planning, and retail marketing strategies
- Excellent analytical, creative, and problem-solving skills
- Strong communication, negotiation, and interpersonal skills
- Experience managing and developing a team
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