BTL Manager
1 day ago
As a BTL (Below-The-Line) Manager , you'll plan and execute high-impact, on-ground brand activations and gifting initiatives across India. You’ll collaborate with cross-functional teams to drive sales and partner engagement through strategic BTL campaigns, while managing budgets, analyzing performance, and optimizing results. With a strong focus on team leadership and vendor coordination, you’ll ensure every experience reflects the brand’s values and delivers measurable impact.
Your Role & Responsibilities:
Pan India BTL Activities
Plan and execute Below-The-Line (BTL) activities across India, including events, activations, and promotional programs
Collaborate with cross-functional teams to develop and execute BTL strategies that drive sales and brand awareness
Manage budgets, track ROI, and analyze effectiveness of BTL activities
Gifting Activities for Channel Partners
Plan and execute gifting activities for channel partners, including selection of gifts, procurement, and logistics management
Ensure gifting activities align with brand objectives and enhance partner relationships
Manage budgets and track ROI for gifting activities
Analysis and Optimization
Analyze sales data, inventory levels, and customer feedback to evaluate BTL activity effectiveness
Monitor market trends, competitor activities, and consumer insights to inform strategic decisions
Team Management
Lead and develop a team of vendor associates, providing guidance, support, and training
Manage performance, coaching, and mentoring third party team members
Required Qualifications & Experience:
Master’s degree in Marketing 10+ years of experience in BTL, Trade Marketing, Gifting (Corporate/Festival), Retail Management, or related roles
Required Key Competencies:
Strong understanding of BTL principles, product assortment planning, and retail marketing strategies
Excellent analytical, creative, and problem-solving skills
Strong communication, negotiation, and interpersonal skills
Experience managing and developing a team
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