
Marketing Executive
3 weeks ago
About the Role
We are seeking an MBA in Marketing with 2+ years of experience in the textile and apparel industry. The role combines research, digital presence, in-store activities, and traditional marketing. The candidate will work on end-to-end marketing strategies to build strong brand visibility, support product launches, and drive customer engagement across multiple channels.
Key Responsibilities
- Conduct market research and competitor analysis to identify new trends and consumer behavior.
- Develop and execute digital marketing campaigns across social media, website, and online platforms.
- Manage in-store branding, visual merchandising, and customer engagement initiatives.
- Drive traditional marketing activities such as exhibitions, events, print campaigns, and trade promotions.
- Collaborate with design, merchandising, and sales teams to plan and execute product promotions.
- Build and maintain relationships with vendors, agencies, and industry partners.
- Create marketing content, monitor campaign performance, and prepare reports on ROI and effectiveness.
- Support new product launches and ensure brand communication is consistent across channels.
Key Skills Required
- Strong research and analytical ability to study market trends and consumer insights.
- Knowledge of digital marketing tools, SEO/SEM, and social media management.
- Experience in in-store marketing, brand activations, and offline promotions.
- Excellent communication, coordination, and presentation skills.
- Creative mindset with the ability to manage multiple projects simultaneously.
Qualification
- MBA in Marketing (mandatory).
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