Marketing Executive

2 weeks ago

Mumbai City District, India Rishab World Pvt. Ltd. Full time ₹ 5,00,000 - ₹ 15,00,000 per year

About the Role

We are seeking an MBA in Marketing with 2+ years of experience in the textile and apparel industry. The role combines research, digital presence, in-store activities, and traditional marketing. The candidate will work on end-to-end marketing strategies to build strong brand visibility, support product launches, and drive customer engagement across multiple channels.

Key Responsibilities

  • Conduct market research and competitor analysis to identify new trends and consumer behavior.
  • Develop and execute digital marketing campaigns across social media, website, and online platforms.
  • Manage in-store branding, visual merchandising, and customer engagement initiatives.
  • Drive traditional marketing activities such as exhibitions, events, print campaigns, and trade promotions.
  • Collaborate with design, merchandising, and sales teams to plan and execute product promotions.
  • Build and maintain relationships with vendors, agencies, and industry partners.
  • Create marketing content, monitor campaign performance, and prepare reports on ROI and effectiveness.
  • Support new product launches and ensure brand communication is consistent across channels.

Key Skills Required

  • Strong research and analytical ability to study market trends and consumer insights.
  • Knowledge of digital marketing tools, SEO/SEM, and social media management.
  • Experience in in-store marketing, brand activations, and offline promotions.
  • Excellent communication, coordination, and presentation skills.
  • Creative mindset with the ability to manage multiple projects simultaneously.

Qualification

  • MBA in Marketing (mandatory).

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