Associate Director Business Development

3 weeks ago

Gurugram, India Coforge Full time

Job Title:
Associate Director – Business Development (Large Enterprise - PSU focus)

Skills:
Data Sales, New Logo Acquisition, Consultative Selling, Business Development, GTM, Partner Ecosystem, Market Research

Experience:
12+ Years

Location:
Delhi /NCR (Preferably in Gurugram)

Job Summary:

We are seeking a dynamic and results-driven
Associate Director – Business Development
to lead strategic sales initiatives across large enterprise clients, with a strong focus on
Public Sector (PSUs)
entities. This is a high-impact role for a seasoned professional with a proven track record in
System Integration
and
IT Solutions Sales
, capable of navigating complex procurement environments and influencing senior stakeholders.

Key Responsibilities
:

  • Lead Enterprise Sales Strategy:
    Drive business development efforts across large enterprise accounts with a focus on government and PSU sectors
  • Stakeholder Engagement:
    Build and nurture trusted relationships with senior bureaucrats, government officials and key decision-makers to influence buying decisions
  • Tender & Compliance Expertise:
    Navigate government procurement processes, tenders, and compliance frameworks with precision and foresight
  • Partner Ecosystem Management:
    Collaborate with OEMs and strategic partners to co-create winning go-to-market strategies and joint value propositions
  • Market Intelligence:
    Provide actionable insights on market trends, competitive landscape, and customer needs to shape business strategy
  • Bid Management:
    Work closely with internal teams to craft compelling proposals, RFP responses, and bid documentation that align with client expectations and compliance norms
  • Consultative Selling:
    Engage with consulting and advisory bodies to identify new opportunities and drive them to closure

Role Competency:

  • Experience:
    10–12 years of total sales experience, with at least 5 years in enterprise sales targeting large accounts and PSU clients
  • Proven Track Record:
    Demonstrated success in closing large, complex deals in enterprise and public sector environments
  • Domain Expertise:
    Must have worked in a
    System Integration
    company with deep exposure to selling
    IT solutions to PSUs
  • Education:
    Engineering degree is required; MBA is preferred
  • Business Knowledge:
    Strong understanding of government procurement cycles, tendering processes, and contract management
  • Network:
    Established relationships with senior government officials and key OEMs
  • Skills:
    Exceptional communication, negotiation, and relationship management skills. Strategic thinker with the ability to manage complex sales cycles and influence high-level stakeholders

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