Associate Director Business Development

3 weeks ago

Gurugram, India Coforge Full time

Job Title: Associate Director – Business Development (Large Enterprise - PSU focus)

Skills: Data Sales, New Logo Acquisition, Consultative Selling, Business Development, GTM, Partner Ecosystem, Market Research

Experience: 12+ Years

Location: Delhi /NCR (Preferably in Gurugram)


Job Summary:

We are seeking a dynamic and results-driven Associate Director – Business Development to lead strategic sales initiatives across large enterprise clients, with a strong focus on Public Sector (PSUs) entities. This is a high-impact role for a seasoned professional with a proven track record in System Integration and IT Solutions Sales, capable of navigating complex procurement environments and influencing senior stakeholders.


Key Responsibilities:

  • Lead Enterprise Sales Strategy: Drive business development efforts across large enterprise accounts with a focus on government and PSU sectors
  • Stakeholder Engagement: Build and nurture trusted relationships with senior bureaucrats, government officials and key decision-makers to influence buying decisions
  • Tender & Compliance Expertise: Navigate government procurement processes, tenders, and compliance frameworks with precision and foresight
  • Partner Ecosystem Management: Collaborate with OEMs and strategic partners to co-create winning go-to-market strategies and joint value propositions
  • Market Intelligence: Provide actionable insights on market trends, competitive landscape, and customer needs to shape business strategy
  • Bid Management: Work closely with internal teams to craft compelling proposals, RFP responses, and bid documentation that align with client expectations and compliance norms
  • Consultative Selling: Engage with consulting and advisory bodies to identify new opportunities and drive them to closure


Role Competency:

  • Experience: 10–12 years of total sales experience, with at least 5 years in enterprise sales targeting large accounts and PSU clients
  • Proven Track Record: Demonstrated success in closing large, complex deals in enterprise and public sector environments
  • Domain Expertise: Must have worked in a System Integration company with deep exposure to selling IT solutions to PSUs
  • Education: Engineering degree is required; MBA is preferred
  • Business Knowledge: Strong understanding of government procurement cycles, tendering processes, and contract management
  • Network: Established relationships with senior government officials and key OEMs
  • Skills: Exceptional communication, negotiation, and relationship management skills. Strategic thinker with the ability to manage complex sales cycles and influence high-level stakeholders

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