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Category Management
3 months ago
About OLA:
OLA is a vertically integrated mobility group across products (personal mobility), services (ride-hailing and financial services), and technology (cell, software, autonomous, artificial intelligence) and building sustainable mobility for the world.
OLA ride-hailing is India’s largest mobility platform and one of the world’s largest ride-hailing companies, serving 250+ cities across India, Australia, New Zealand, and the UK.
The OLA app offers mobility solutions by connecting customers to drivers and a wide range of vehicles across bikes, auto-rickshaws, metered taxis, and cabs, enabling convenience and transparency for hundreds of millions of consumers and over 1.5 million driver-partners.
OLA’s core mobility offering in India is supplemented by its electric-vehicle arm, OLA Electric; launched in Aug 2021, and by Apr 2022 it was the #1 selling electric 2W company in the country. Currently, there are more than 250K scooters on the road, a number that is constantly increasing. With control of technologies end-to-end, D2C model, and product roadmap to address consumer needs of personal mobility across price segments and form factors, OLA Electric is disrupting traditional automobile OEMs in the country.
OLA also extends its consumer offerings like micro-insurance, credit-led payments, and other financial products through OLA Financial Services which complements both ride-hailing and EV business.
Job Summary:
Associate Director Category Management at Ola Mobility is a key role responsible for optimizing the revenue generation and profitability of the (category) categories within the organization. This role entails strategic planning, data analysis, pricing strategies, and collaboration with cross-functional teams to drive growth and maximize revenue.
Responsibilities:
- Responsible for managing the category P&L, driving growth and management of the category
- Develop and execute category-specific strategies to drive scale and market share.
- Analyze market trends, consumer preferences, and competitive landscapes to identify opportunities for expansion
- Collaborate with product and growth teams to implement pricing strategies that maximize revenue while ensuring competitiveness.
- Data driven decision making, track category performance (KPIs) and provide actionable recommendations.
- Work closely with marketing, operations, finance, and product teams to align goals and achieve them
- Collaborate with the marketing and sales team to develop category-specific sales and promotional campaigns.
- Develop revenue forecasts and budgets for category segments. Monitor actual performance against forecasts and take corrective actions as necessary.
- Manage and lead a high-performing team of category and revenue management professionals.
Requirements:
- MBA in marketing / general management preferably from Tier 1 or Tier 2 colleges.
- 7+ Proven experience in category management, revenue management, or related roles, with a strong track record of driving revenue growth.
- Excellent analytical and data interpretation skills.
- Strong strategic thinking and problem-solving abilities.
- Proficiency in data analysis tools and software.
- Effective leadership and team management skills.
- Exceptional communication and interpersonal skills.
- Knowledge of the mobility industry and trends is a plus
