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Senior Sales Manager

2 months ago

surat, India MIRÓR Full time

Company Overview:

Miror is a unique Femtech platform dedicated to providing 360-degree care to women in their Perimenopause and Menopause journey. Over the past year, we have achieved awesome traction and growth. Our WhatsApp community on this subject is India’s largest, our social media presence has grown exponentially from 160 to over 30K,, we have established collaborations with the National Health Mission, the Govt of Karnataka, and the Indian Menopause Society. Our technology-laden App offers comprehensive care and resources, including links to Labs, Doctors, the latest information, games, quizzes, and fitness trackers and our multi symptom product which is 2 months old is getting repeat order. We know we will achieve our Unicorn goal of over a Billion USD in valuation. Learn more about our mission and multilingual support at miror.in.


Key Responsibilities:

  • Marketing Strategy Development: Design and implement comprehensive marketing strategies exclusively focused on offline channels to meet company goals and drive sales growth.
  • Market Research: Conduct in-depth market research to identify and capitalize on opportunities in traditional offline channels, including national retail chains, new retail outlets, gyms, salons, and nutraceutical/supplement shops.
  • Budget Management: Oversee the offline marketing budget, ensuring optimal resource allocation across various traditional channels for maximum ROI.
  • Campaign Execution: Lead the planning and execution of marketing campaigns across traditional media, including print, radio, TV, and events, with the goal of increasing brand visibility and driving offline sales.
  • Offline Sales Growth: Develop and execute robust offline marketing strategies, working closely with sales teams to leverage traditional media and retail partnerships to expand our presence and increase sales in offline markets.
  • CRM Strategy: Implement CRM strategies to increase customer retention and loyalty within offline channels, leveraging data and feedback to refine the offline customer journey.
  • Performance Tracking: Monitor and report key performance metrics for offline campaigns, providing actionable insights to senior management for data-driven decision-making.


Qualifications:

  • Education:
  • Master’s degree in Marketing, Business Administration, or a related field.


Experience:

  • 5+ years of experience in marketing with a proven track record in campaign management and team leadership focused on offline sales across traditional retail channels.
  • Preferable to have experience in building and executing sales and marketing strategies for nutraceuticals in traditional offline channels, including national chains, new retail, traditional retail, gyms, salons, and nutraceutical/supplement shops.
  • Experience in the FMCG & Nutraceuticals sectors is highly desirable.


Skills:

  • Strong understanding of traditional marketing strategies, tools, and analytics, with a particular focus on offline sales growth.
  • Proficiency in traditional media planning and execution tools.
  • Excellent communication, presentation, and interpersonal skills.
  • Creative and innovative thinking in the context of offline sales and marketing.


Personal Attributes:

  • Highly organized with strong attention to detail.
  • Ability to work under pressure and manage multiple projects simultaneously.
  • Data-driven mindset with a passion for continuous learning and improvement.


What We Offer:

  • Competitive salary and benefits package.
  • Opportunity to work in a fast-paced and innovative environment.
  • Professional development opportunities.
  • A supportive and collaborative team culture.