Marketing Lead

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Everything that makes Webmob the best

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Global Clients

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Flexible Working Hours

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Fun Activities

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Marketing Lead

Job Title: Marketing Lead
Job Type: Full-Time
Location: Mohali (Bestech Business Tower)
Working Days: 5 days
Location: Mohali, Punjab

Company Overview

Webmob Software Solutions is a fintech company based in North India. We are leading service providers in the space of emerging technologies including Blockchain, AI, ML, IOT, and cloud computing. With a global, renowned clientele, we have developed several robust applications in the space of Trade Finance, Money Market, Asset Tokenization, and Supply Chain.

Webmob is having expertise in Java, Kotlin, PHP, Python, Go, MEAN and MERN stack. We are also the technical delivery partners for Corda. Our specialties include Fintech productdevelopment, Blockchain development and consultancy, website development, graphic designing, digital marketing, application development, AWS support, infrastructure handling, IOT, AI, and ML.

Job Description

Experience: 5+ years in marketing roles, with at least 2 years in a leadership position

About the Role

We're looking for a strategic and hands-on Marketing Lead who can drive brand visibility, lead generation, and customer engagement across channels. If you're a data-driven storyteller with a strong grasp of digital, product, and content marketing—you might be the one.

Key Responsibilities

Strategy & Planning

• Own and execute the overall marketing strategy aligned with business goals.
• Develop quarterly/annual plans across channels—organic, paid, and partnerships.
• Identify key growth levers and run experiments to optimize ROI.

Brand & Content

• Shape the brand narrative across digital and offline touchpoints
• Oversee content planning: blogs, social media, email, and video.
• Manage external agencies or freelance content creators if required.

Performance Marketing

• Plan and execute paid campaigns (Google, Meta, LinkedIn, etc.)
• Monitor CAC, CPL, and conversion metrics; manage the marketing budget.
• Continuously optimize campaigns through A/B testing and audience segmentation.

Product & Lifecycle Marketing

• Work with product and sales teams to support launches, upsell/cross-sell, and retention.
• Build and manage email/CRM workflows for lead nurturing and engagement.

Community & Events

• Grow online/offline communities around the brand.
• Organize or participate in events, webinars, and industry roundtables.

Data & Reporting

• Track KPIs across funnels (traffic, leads, MQLs, SQLs, etc.)
• Generate insights and reports for leadership on campaign performance and pipeline impact.

What We're Looking For

• Bachelor's degree in Marketing, Communications, or related field.
• 5+ years of marketing experience, with a proven track record in growth and brand building.
• Hands-on experience with tools like Google Ads, Meta Business Suite, HubSpot, SEMrush, Canva, etc.
• Strong written and verbal communication skills.
• Analytical mindset with the ability to turn data into strategy.
• Experience working in startup or fast-paced environments.

Benefits:

• Amazing workplace and colleagues in the IT corridor of Mohali.
• Competitive salary with the best in the industry.
• Immense exposure to new technologies.
• 5 days week work.
• Employee Friendly Policies.
• International Travel.

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