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Search Engine Marketing Specialist

3 months ago

Gurugram, India Cog Culture Full time

Job summary:


If you are a wiz at compiling and reviewing data Write & test efficiency of paid search text ads. An analyst should indicate data trends that are dictating. Should be adept to work with Google Ads, Facebook Ads, LinkedIn & other search & social media Ads. One who can analyse data through marketing Analytics, boiling down their experience to data. Make sure you stand out for the right

reasons.


Responsibilities:

  • Develop and execute digital advertising campaigns across various platforms, including LinkedIn, Facebook, and other social media channels.
  • Conduct in-depth analysis of campaign performance metrics to identify trends, optimize strategies, and maximize ROI.
  • Utilize tools such as AdWords and Google Analytics to track campaign performance and generate insightful reports.
  • Collaborate with the creative team to develop compelling ad copy and visuals that resonate with the target audience.
  • Stay up-to-date with the latest digital marketing trends and industry best practices.
  • Provide recommendations for improving campaign performance and achieving business objectives.
  • Create comprehensive reports and dashboards to visualize campaign performance and key performance indicators (KPIs).


Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 2-4 years of experience in digital advertising.
  • Proven ability to manage and optimize digital advertising campaigns across multiple platforms.
  • Strong analytical skills and proficiency in data analysis tools.
  • Excellent communication and interpersonal skills.
  • Highly creative with a strong understanding of branding and messaging.
  • In-depth knowledge of AdWords, Google Analytics, and other relevant digital marketing tools.
  • Ability to create reports and dashboards using data visualization tools.
  • Certification in Digital Marketing is a plus.